Hashtags are a great way to utilize keywords to get your products in front of a new audience. Anyone who searches for those keywords will pull up your posts via internal search engines on social media sites like Instagram and Twitter.
But that won’t do you any good if you aren’t using the right kind of hashtags.
You should always use relevant keywords for tagging your shop posts. Example, I make ecofriendly handmade toy storage solutions for kids in the form of monsters, called Mon-stors. So, if I were to post on Twitter, I would utilize my keywords like this:
“Looking for a fun #storage solution for the #kidsroom? Try #handmade & #ecofriendly toy storage Mon-stors at luanded.com!”
If I were to post on Instagram, I would caption my photo then add a series of relevant hashtags in the second comment, like these:
#handmade #upcycled #kids #baby #nursery #parenting #kidsroom #momlife #boymom #girlmom #toddler
The words I chose to add a hashtag to are words that are commonly use in searches for my products or for lifestyle content relevant to my products. They are all relevant and form a sentence, they are inviting and informative.
On the other end of the spectrum, there is a disgusting trend of tags that hurt sales. Pushy, rude hashtags that have nothing to do with your product. Here is an example, if I were to do this for my shop:
“New listing on luanded.com! #buynow #hurryupandbuy #forsale #new #pleasebuy #buyme #youshouldbuythis”
Think on it. Which tweets do you think would reach more people? Which tags would bring in more of your target audience on Instagram? I don’t know about you, but when searching for storage solutions, or jewelry, or clothing, or art, or, well, anything, I have never, ever typed “hurryupandbuy” or “buyme” into a search bar. Just reading that makes me cringe. You wouldn’t walk up to someone at a craft fair, thrust a product at them and say “hurry up and buy this!” so why on Earth would you do that on social media? I honestly do not understand this trend, but as it’s taken off & become almost standard practice for sellers, I’ve watched several shop owners complain about sales dropping off shortly after they started adding “#buythis” and other such tags to their postings. It may not be the only factor in these declining sales, but using abrasive marketing tactics surely can’t be slowing the decline very much.
Other tags that fall into a less rude category but still do nothing to increase awareness about your products to interested parties are #wahm #etsyseller #etsyshopowner #supporthandmade #shophandmade & so on. It’s one thing to tag a post of something you purchased from a handmade shop & encourage others to #shophandmade – something else to try to sell them something & tell them to #shophandmade.
No one wants or needs to be told to buy something. Everyone want to make a choice. It is your job to entice people to visit your shop and to do that you have to explain your products to people in as much detail as possible by using strong keywords, and hashtags help you do that by allowing you to accent your keywords, so people looking for items related to your products can actually find them. No one is going to find your beautiful, handmade, elegant jewelry made with natural stones and sterling silver with tags like #buynow #forsale #etsyshop #wahm #jewelryforsale or #youshouldbuythis on it – but if you tag your #handcrafted #natural stone #necklace made using #sterlingsilver accents with the right keywords, they just may find – and buy! – it.
Let’s stop the trend of abrasive, irrelevant & rude hashtags! Start using strong keywords to help drive traffic to your shop & speak directly to your target audience for organic, natural growth on your social media channels..
Need more #hashtag help? Leave a comment, I would love to help you get on the right path to utilizing keywords to increase traffic to your site!