Moms. We’re busy people. We make humans, we raise humans. That alone makes us all superheros in my book. Maker moms? We make humans, we raise humans, we run businesses. Running businesses means we are the CEO, the head of marketing, the product photographer, the head of production, the public relations specialists & social media analysts, the product testers, the quality control team… and so much more. Plus, we’re moms.
I’m not going to downplay it – sometimes it’s not easy to balance it all, get to soccer practice on time, make the cupcakes for the play date and stay on top of social media trends, all while finding time in there somewhere to you know, actually make products.
But if I can help take a little of the overwhelm out of the social media gig for you, hey, that makes me happy & we all succeed, right?! And with Instagram’s new changes rolling out soon, I decided it would be a great time to share some of the most responsive hashtags I’ve discovered for makers & mamas! These are all hashtags I have experimented with, spent time exploring & found to drive authentic, organic traffic & interactions to my posts. Plus they have led me to some really great Instagram accounts I wouldn’t have found otherwise!
You know that awesome monthly photo challenge I run? It’s sort of taken off as a viral hashtag for handmade & makers. And I’m fine with that! Use it however you want. If you want to follow the prompts, cool! If you’d rather just use the tag to connect with other makers and share your daily bits of creativity, that’s fine too! The entire purpose of the project is to bring together makers & creatives!
This hashtag was coined by Danielle of Merri Weather Counseling. I love this hashtag because it is all about sharing how creativity impacts your life – whether that’s through your creative business, shopping handmade, doing crafts with your kids or a DIY project. There is already almost 100K images uploaded to this hashtag, and it is one of the top trending hashtags for makers to connect!
With almost 100K posts to this hashtag, it’s without a doubt a wonderful way to connect with your fellow maker mamas, share cutesy DIY arts and crafts projects with the kids & showcase your own fierce crafty mama game!
This popular phrase quickly turned into a trending hashtag with over 300K images uploaded to it. It is ideal for connecting makers, creatives and artisans, whether they sell or create just for fun.
Created by Emma & Elsie, there’s a ton of A Beautiful Mess hashtags but for us makers, this is the one we want to use to show off our creativity and connect with DIYers or makers. Almost 50K posts to this hashtag already with hundreds being added daily!
Also part of the A Beautiful Mess family, this hashtag has over 125K images uploaded to it & there is a few ways to utilize this hashtags: Showing off a bright, colorful space, showing off things that make you happy, sharing snippets of your life & joyful moments and also to showcase how your products make life happier/easier/better. It’s important to be authentic on Instagram, so posting photos that show what real life happy moments are to you is essential in creating real connections & driving organic engagement!
Life with kids is colorful. So is life as a maker. Another member of the A Beautiful Mess family, this hashtag is one of my favorites for it’s vibrancy!
If you are a maker mom, or you make products for kids or moms, this hashtag is a must for your kid/parenting related posts! With over 3 MILLION images uploaded to it, #momlife is a high traffic hashtag that can put your toys, kids clothing line or organic wooden baby rattles in front of thousands of people daily – or you can use this hashtag to share your parenting wins & woes, connect with other moms about balancing work/house keeping/feeding kids half way healthy meals every day and to basically put the real authentic you on display to help drive engagement, new followers and make it easier for other moms to relate to you/your products.
This hashtag is best used to connect with other creatives and makers – it’s all about sharing the process of your creativity and you can use it to show off your work space, show how your trade inspires others, share exciting maker milestones (yay for that feature in the magazine, go you!) and build community/make maker friends!
This hashtag is a great way to showcase your products if they simplify, beautify or improve the quality of your consumers lives – or to show how you personally live in the moments where the little things happen, capturing your child(ren)’s toothy grins or how special it is to see your products in use. We all need to #livethelittlethings a little more often! (And no, it’s not a typo, it’s LIVEthelittlethings, not LOVEthelittlethings.)
Anyone else love using their kid as a model as much as I do? Or just photographing them in general? This is a great hashtag to use to connect with other moms who love photographing their children!
#momofboys or #momofgirls
I use this tag a lot, especially when posting photos of my son, because while I try to keep things as gender neutral as possible, it’s undeniable raising a child of either gender has it’s own unique struggles, celebrations & joys – and this is a great way to connect with your fellow girl moms & boy moms, and it’s always a great way to put your handmade children’s products out in front a wide audience of mamas who may be looking for gender specific items, like teething necklaces, baby wraps or toys, for baby showers or birthday gifts. You can also use #boymom & #girlmom tags as well!
Let’s just say if you have anything kid related to post, this is one of the top hashtags to use with over four million photos currently uploaded to this stream on Instagram! It’s a great way to connect with your fellow moms + explore & share kid related posts & products.
While Craftsposure is a community of makers, creatives and bloggers, the #craftsposure hashtag has over 300K posts to it so far and it’s one of the top trending maker hashtags out there with the sweet possibility of your post being featured on their IG account – which has more than 197K followers!
With over 90K posts so far, this is a fun hashtag full of colorful, real looks into the lives of creative makers & entrepreneurs. And us mamas know that it’s truly a hustle to get kids up, dressed, ready for school out the door, then it’s pedal to the metal all the way until the bus swings back around, and often right back at it after the kiddos hit the hay. If that’s not a handmade mama hustle, I don’t know what is. Love this tag, and all the cool posts that reside within it.
Duh, all makers know that! But did you know this trendy hashtag has over 200K posts to it on Instagram? Tell it to the world & connect with fellow makers!
#handmade and #handcrafted
These seem like a no brainer, but I actually don’t see many makers I follow utilize these hashtags when posting their handmade products, and these both have millions of photos posted to them (#handmade has over 42 million while #handcrafted has 2 million).
What little things are bringing you joy today? Is it your baby’s smile, your latest product, or a fresh cup of coffee? Share the little moments & embrace those little flashes of delight – this creates authenticity and shows the life behind the lens! With over 800K photos, this is currently a really hot hashtag to share those sweet little moments that make you smile.