In my last post, we filled out a worksheet to determine what our dream client’s home & lifestyle is like and how our products fit into it, how to define our dream clients interests & divulge what sort of marketing tactics & social media content they respond best to based on their hobbies & shopping habits – all essential info for curating a killer social media campaign that will resonate with your audience and help you connect with your dream clients!
Let’s explore my dream clients – they are natural parents with eclectic style. So they probably frequent parenting forums, breastfeeding advocacy blogs, cloth diaper supplier websites, local parenting blogs/publications & event guides, natural living and unschooling/homeschooling forums/blog/websites.Acknowledging my dream client’s natural parenting interests helps me know I need focus my social media campaign to focus on the ecofriendly aspect of my products; it also is beneficial for many other reasons, including deciding which blogs & brand reps to partner with, which stores my products would be best represented in & where I should invest my hard earned marketing dollars to the get most bang for my buck. Using the information from last week’s worksheet, here is 5 ways I could reach my dream clients where they are:
- Paid ads on popular sites my dream clients frequent.
- Guest posting on blogs my dream clients read.
- Offering products for reviews on natural parenting blogs.
- Sponsoring giveaways that these sites host on social media.
- Become an active member of the forums & network with fellow parents.
By knowing who your dream client is & what their interests and hobbies are, you are able to organically connect with your target audience in what I like to call their “natural environment”. This means that the exposure to your products is not forced, IE you are not actively sharing a link to purchase with your dream clients but rather speaking to them about their interests. The difference is “This pencil case is perfect for back to school! *link*” versus “How I stay organized for college” with a photo of your backpack, pencil case, folders & other accessories.
Tomorrow we will be discussing using information from the past three posts to determine when our dream clients are online!
Using information from the previous two posts, share in the comments where you think you can find your dream clients online!