A lot of people struggle with leveraging the Storenvy Marketplace. While the dream is being able to just throw some listings up, walk away and make sales, unfortunately, that’s not how selling online works. You have to put in a lot of effort, do a lot of research, network and make connections, and become established as a Marketplace seller to start to really see the benefits of being a part of the Storenvy Marketplace – or any online e-commerce marketplace venue!
But! There are a few things you can do to get more exposure as a Storenvy Marketplace seller, and possibly even get featured on their social media channels! They have over 67,000 Facebook fans, 23,000 Twitter followers & almost 10,000 Instagram followers, so anything you can do to increase the possibility of getting your products selected as an Editor’s Pick or featured by Storenvy should be a priority!
Have amazing, well lit, clutter free product photos.
Have you SEEN their Insta feed?
Storenvy rocks a highly curated, drool worthy Instagram feed featuring unique items with bright, well lit product photos. There’s no clutter, distracting backgrounds, dark shadows obscuring any details of the products. All of the images singularly focus on the product, they all have excellent lighting and composition and they are all very unique products – however if you visit the shops they are from, you’ll notice the branding from one photo carries over to all the images, providing a very consistent, professional look in their stores. In order to possibly one day see your items hit this line up – you have to deliver photos of ALL of your products that are equal to the quality of images found in their Insta feed. If your product photos don’t meet the aesthetic Storenvy is trying to create, they won’t get featured. Besides good images increasing the likelihood of being featured on their social media channels, they also increase your odds of becoming an Editor’s Pick (meaning your product shows up in every single Storenvy users feed, plus it’s been proven again and again the better your photos, the more likely people are to purchase your products.
Have an active marketplace store
Storenvy loves all of their sellers, but won’t feature shops that don’t have active Marketplace stores on their social media pages, plus you can’t become an Editor’s Pick if you aren’t in the Marketplace – so make sure all of your products are listed for sale in the Storenvy Marketplace! But active doesn’t just mean having listings up, either. The more traffic, Watchers, Envies & sales your Marketplace store is generating, the more likely you are to be featured. So be sure to join the Storenvy Community Group & The Storenvy Collector’s Group I run on Facebook – both will get you active and involved in the Marketplace & increase your odds of getting featured! Also be sure to let people know about your Marketplace side store – pin items from it from time to time, blog about it, let people know they can Envy an item to save it for later if they aren’t ready to purchase. Obviously our goals is to promote our custom Storenvy websites, where sales are free, but the more you work to generate traffic to your Marketplace store the higher your products will appear in search results, which results in more organic traffic as well!
Tag #storenvy & @storenvy in all your posts
Make sure to use the #storenvy hashtag and tag @Storenvy in all your Insta and Facebook posts. This gives them an easy way to find your posts & discover your goods! Plus it groups your posts with other #storenvy posts, so people browsing for Storenvy shops to buy from can find you!
Make sure your Storenvy URL is in your bio or linked on your fan page
Obviously, if Storenvy is going to feature goods from a seller, they want link backs to benefit them. So make sure your Insta bio links to your Storenvy shop, not your Etsy or blog URL, and the same goes for Facebook. As an aside, NOT linking to their Storenvy shop is the main reason a lot of people AREN’T making sales on Storenvy. If you want people to find you on Storenvy, you gotta make sure that you are directing them there. Having the links on your social pages direct to Storenvy will also increase inbound traffic, which boosts your listings in search results. Yay!
Encourage people to shop the Storenvy marketplace
Do you know why Etsy is so successful? Because everyone just says “I got it on Etsy” or “have you tried looking for it on Etsy?” So, it stands to reason, the more people talk about Storenvy, the more sales sellers will generate through the Marketplace.
But also replying to posts on Instagram or Facebook & tagging @Storenvy will show them you’re an avid supporter, which is a lot more likely to put you on their radar than anything else. See a post where someone is talking about selling online? Suggest @Storenvy. Tell them why you love it. When someone asks where to shop for something? Suggest @Storenvy. Put up a post about why you love Storenvy & why people should sell/shop there. Wear your support for the platform on your sleeve and encourage others to as well! It will help the Marketplace thrive, increase organic traffic for all shops, plus let Storenvy know “Hey, guys, I love you. You are doing a great thing here, and I’m happy to be a part of it.” Active community members are more likely to get noticed than silent sellers – so be active and an advocate!
These are just a few of the tips I have for increasing your presence on Storenvy & also increasing your odds of getting featured on their social media channels – I hope you find these tips helpful!