You guys! I have some super exciting news to share with you today!!
I’ve had my monster shop on Storenvy.com for almost 7 years. I am a huge advocate for their website because for entrepreneurs both seasoned & just starting out, it is the ideal platform for so many reasons – it’s free to list, free to sell through your custom store, 100% customization, they offer domain hosting & the ability to embed a blog, photo gallery, sizing chart, videos, Instagram feeds – I could go on and on! Storenvy gives you so much control over the appearance and functionality of your shop, and offers so many excellent tools for growth – which is what I’m writing about today!
Storenvy just rolled out a powerful new email service that I have been beta testing for them for a while now, and it makes generating sales and capturing new customers easier than ever! (It will be available to all Storenvy sellers the week of January 23rd.)
Introducing the new Storenvy Engage feature!
Engage was born from Storenvy’s desire to set shop owners up for success and drive their sellers more traffic. This ingenious direct email feature was designed to help sellers harness the power of email marketing to turn Marketplace traffic & Watchers into customers. Engage is free and shows both Marketplace & Custom Store customer analytics, including purchase history (total amount spent & total number of orders), whether they were captured in the Marketplace or Custom Store, when the last time they visited your store was and if they have abandoned their cart. With Engage, you can use those analytics to send email promotions to individual people or entire segments of potential and previous clients, as well as send cart reminder emails to nudge customers to follow through with a purchase after abandoning their cart. To access Engage, you simply have to have your Marketplace Store open & have active listings in it.
Here is a quick walk through of the new features, and some tips for maximizing Engage for higher conversion rates.
Firstly, like I mentioned above, your store must be active in the Storenvy Marketplace with active Marketplace listings to access Engage. You do not need to activate Super Discounts to access the data and send cart abandon emails, but you do have to activate Super Discounts via your Extras tab on your Admin Panel to be able to use the Engage Discount Code features. This costs $5/month & unlocks Engage Discount Codes plus loads of other ways to reward customers! Totally worth the small monthly fee (it’s literally the price of a medium (grande?) white chocolate raspberry mocha at Starbuck’s. Yum!) because the discount code emails bring the cha-ching (in other words, they have a really great conversion rate, especially when used in conjunction with cart abandon emails, which I elaborate on below).
Got Super Discounts set up? Great! Now, let’s explore Engage!
Engage can be sorted into various views – All Customers, Repeat Customers (obviously, anyone who has bought from you more than once), Customers (anyone who has bought from you at least once) & Customer Leads (potential customers). You can search for a customer by name, or click Advanced Formulas to the right of the search box to unlock even more awesomeness.
How to send discount codes using Engage
To send a discount code to a customer, you select the person you want to send a discount to, then click “Send Now”. This is the screen that pops up.
From the top column, you will choose from active discount codes to apply to this promotional email. Once you pick which discount to offer, you just click send! I sent myself a test email first to see how it looked, and here’s what I got on my end:
Looks great, doesn’t it!? It’s formatted for mobile as well, so it looks sleek in a desktop inbox or on mobile. Buyers can click directly from the email to your shop & the code is automatically applied at checkout.
When someone clicks from that email into your store and places an order, a “Success” icon appears by their name in the Engage window, and their orders have an Engage badge in the Orders Window, too – examples below.
Engage is really easy to use, and now I am going to go through some ways to leverage this service to get more of those “Success” icons to appear for you!
Utilizing Engage to Address Cart Abandonment
Being able to send a gentle nudge to shoppers who abandoned their cart is such an amazing feature – I mean, I’m a mom. Do you know how often I add stuff to my online cart then get whisked away and completely forget about it? A reminder for that awesomesauce I left in my cart would almost definitely convert into a sale – and that’s exactly what this service offers!
Super Discounts isn’t required to use the Abandoned Cart email feature, but your Marketplace store must be active & have have active listings in it. You can’t, however, entice shoppers who abandoned carts to make a purchase with a discount code without activating Super Discounts.*
To view a segment of customers who abandoned carts, use Advanced Formulas, choose whether you want to sort cart abandons by the last day, week, month or between set dates. Apply your filter, and you can view where your cart abandon issues are happening** (custom or marketplace store), whether the shopper has purchased from you before or not, and the date of the abandoned cart.
To capture these customers, click “Send Now” under the cart column. It brings up this simple message & you just click “Send E-Mail” – easy peasy!
*Tip: When you search for cart abandons, you will be able to see which customers you sent a cart reminder message to, and whether it was successful or not. Definitely consider taking the second step to send them a coupon code if the cart reminder didn’t entice them to finish their order. I found the code following the cart reminder almost always sealed the deal!
**I will be publishing a post soon on what causes cart abandonment and how to reduce the number of cart abandons in your online store!
Utilizing Engage to Convert Watchers into Buyers
Wacthers are people who use the Storenvy Watch function to follow your store & receive email updates about your new products because they like what you sell. Basically, an untapped goldmine until now! Here’s how to set up a segment for Watchers.
First, you would click Advanced, then click “Watches Shop” and in the Orders Count row below, select “Equal to” and input 0. This will filter results to show only people who watch your shop who have never purchased from you. (If you activate the Automate feature, this makes sending bulk discounts to watchers a snap! Details on Automate are towards the bottom of this post.)
If you are wanting to capture those potential customers, you can send a discount code to people who Watch your Storenvy shop via the marketplace Watch feature – again, these are people who found your products or shop through the powerful Storenvy Marketplace, liked what they saw & clicked the Watch button (which is a great asset in itself, as it immediately signs them up to get emails whenever you list new products, yay!). This new Engage features allows you to contact Watchers directly through the Storenvy platform to offer buyer incentives to get that first sale!
To create a code just for Watchers, go to Promote tab on your Admin panel & click add new promotion. Give it a name that elaborates what it’s for (“Thanks for following my store on Storenvy!” or “Here’s a code to thank you for Watching my shop on Storenvy!”) and put in the rest of the pertinent info – discount type and amount, code, expiration, etc.
Tip: Offering a code of 20% or more is the best way to capture a new customer – any discounter greater than 20% is most likely to result in a higher conversion rate, whereas codes offering 15% or less have a much slimmer chance of conversions.
Then just go down the list & send your code out to Watchers – or sign up for Automated discounts and save yourself from carpal tunnel. It’s worth it, trust me.
Utilizing Engage to Reward Repeat Customer
Honestly, being able to offer exclusive rewards to repeat buyers is my very favorite thing about the new Engage feature! To do this, you click “Advanced Formulas” in top right bar, and in the Orders Count select your segment – you can choose Equal to, Greater Than, or Less Than, then you type in the order number amount. Here, I put in Greater Than 5, so every client who has ever ordered from me more than 5 times will appear in this segment.
Similar to creating an exclusive code for Watchers, while I was beta testing Engage I made a code just for repeat buyers, offering 20% off. I titled it “A New Year’s Discount Just for You!” and sent it out the first week of January to everyone who had ordered from my shop 5 or more times, and had great success with the campaign!
How to Automate Campaigns
In order to automate discount campaigns through Engage, you have to activate Super Discounts then activate this feature in your Extras. (Keep in mind, these features aren’t available to the public until the week of January 23rd, so your Extras page will look slightly different than this until it’s released sitewide).
It costs $15/month to use the Automate features, but trust me, after manually pushing over 200 Engage discount codes while I was testing this out, it’s well worth the $15 a month! (I may or may not have bribed my son to send half of them for me, so if you have a preteen who is perpetually bored, that is also an option). Cart abandonment automation & discount code automation are two separate features, and each run $15. But! You are able to bundle all features (Domain Hosting, Super Discounts, Automated Discounts and Automated Cart Abandonment Messages) for $30 – a total of 25% off savings. If you have a large customer base & lots of Watchers, this is a great investment! If you have a slightly smaller customer base, it’s not too terribly difficult to push the campaigns manually, albeit time consuming.
When Automate, you create a discount code, then set it in the lower right hand corner of the discounts page, as shown above. Then just click the Automate/Bulk Send button at the top of the Cart or Discount Code column (shown below), and you can bulk send a campaign to everyone in the segment you currently have selected. This is a stellar way to address all recent cart abandons, reward anyone who ordered from you during a certain time frame, remind people who haven’t ordered from you in a while about your shop or to quickly introduce your brand to all of your Watchers at once. You can also use the Automate feature to send a follow up discount once a month as a gentle reminder to people who haven’t used their coupon yet.
What kind of epic sorcery is this, you ask? The kind that makes getting your sale in front of your entire audience a million times easier.
Pretty rad, huh?
Before we close out, it’s important to note that all transactions that occur through promotions sent via the Engage function are subject to a nominal 10% commission to Storenvy (because these are sales you would not receive without using Storenvy’s functionalities to drive them). It’s a one time fee for orders placed by customers captured using Engage, so if your client typically shops from your custom store or discovered you there, you will NOT pay 10% commission on future sales from them. Make sense?