I thought long and hard about what sort of campaign I wanted to run this year to grow Lu & Ed. I knew I wanted it to be organic and authentic. I don’t like icky marketing campaigns where I feel like I am pushing pushing pushing products in everyone’s face. I don’t think anyone else likes those marketing campaigns, either. I didn’t want to use a program to buy followers or pay to shove ads in everyone’s faces on social media. I didn’t want to pay a blogger to say they liked my products. I wanted something real.
I decided to create a campaign to connect with my customers, find out why Lu & Ed fans love their monsters, and have my products and previous customers speak for my brand & organically spread the word about it – a campaign that is perfectly authentic, raw and real. A campaign ran by real parents, aunts & uncles & grandparents who have actually adopted a Mon-stor, Wall Monster or stuffie, a sensory blanket or library bag or any other product from me, while rewarding them for lending their voices & giving me their honest reviews.
In an effort to drive authentic growth for my little monster making biz with this customer-led campaign, I’m asking my monster loving friends (you guys!) to help me out. If you have ever ordered from Lu & Ed, I’m asking you to simply post a photo explaining why you love your monster product to your personal Facebook or Instagram account. To reward everyone who takes the time spread the monster love, I’ll be distributing sweet, sweet 30% (the highest discount I EVER offer) off exclusive coupon codes, good for any single product in my shop, to everyone who creates a qualifying post! (details on qualifying posts below)
To get your exclusive code, simply:
- Snap a well lit photo that shows off your monster product in use (extra virtual hugs from me if your kiddos are feeding their Mon-stors toys or playing with their stuffies in the photos!)
- Write a caption explaining why you love your monster(s). Posts must start with “We love our monster(s) from luanded.com because…” (In order to qualify for the discount, posts must have my URL luanded.com and not just my brand name, Lu & Ed. This makes it easier for people who aren’t familiar with my monsters to find them! Yay!)
- Once your post is up, screen shot it and email me a copy of the post to firstname.lastname@example.org – easy peasy! I would say tag me, but private Facebook or Instagram accounts prevent me from being able to see tags or posts, so this is the most effective way to verify qualifying posts. You can still tag my page or Instagram account in your photo if you like, but in order to qualify for your exclusive 30% off code you must put the intro sentence “We love our monsters from luanded.com because…” AND email me a screen shot.
That’s it! Snap a photo, caption it with “We love our monsters from luanded.com because…”, email me, receive exclusive coupon code! Super easy, huh?
I am so stoked about this campaign and cannot wait to see what you guys come up with! ♥
Got questions, thoughts, ideas on how to make this customer-led campaign even better? Leave me a comment or shoot me an email! 🙂