2

Getting to Know Your Dream Clients

This is part two in a five part series about identifying your target audience. Read the first post here.

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This exercise is all about exploring, getting to know and getting ready to approach your dream clients. This may not necessarily be the  people currently purchasing from you, but rather the people you dream of buying & using your products and telling their social media following about you!  This doesn’t mean in any way you are kicking current buyers to the curb, which a common concern about people learning to identify their dream clients – that’s not what is happening at all! It just means that you are working hard to expand & grow your audience organically and bring in additional clients who will help you spread the word about your business in an authentic way. So try to remove any considerations about your current clientele from your mind and focus only on your dream clients, who should be the most popular and influential peeople you could dream of buying your products!. Once you wrap up this series, you should have a clear vision in your head about your dream client is and how to approach them, so take your time and really consider your answers!
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Download this printable here
How to use this worksheet:
Again, it is not designed to analyze your current customers but to help you identify & define your target audience. These are the most popular & influential people you can think of that you would want to buy & showcase your products on social media.


Parts 1-3 help you identify their style and how your brand & products fits into their life by helping you determine where they live, how your products fit into that space, and why they would like your stuff to begin with. No matter what you make, your dream client has to want to bring it into their home, or they won’t bring it into their home. It’s as simple as that. So by identifying where & how they live, how they decorate & use their space and how your products fit into it, you have a better chance at staging photos & writing copy for listings as well as your social media posts so they speak to your dream client and drive sales.

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Parts 4-6 help you define your dream client’s interests and spending habits, as well as what sort of marketing tactics they are attracted to. Understanding your dream clients interests and consumption habits help you understand how they respond to marketing from larger industries & how your products fit into their consumption habits. This knowledge helps you analyze your own social media and marketing habits and alter them to appeal to your dream clients better.

Parts 7-9 help you to understand what type of content your dream client likes on social media. This is SO important – knowing what type of content your audience enjoys, actively pursues & shares is the keystone to how your social media campaigns should be administered, from photo styling to product modeling to how you talk about your products – recognizing the type of content your dream clients actually consume and respond to will help you create a killer social media campaign!

Try to think of at least four people to put on this worksheet that your target audience follows. It can be celebrities, indie brands, bloggers – anyone you look up to & think your dream client would too. Determine why they would follow those four people. Is it because they are all funny? Inspiring? Spiritual? Are they all kids clothing designers & parenting lifestyle bloggers? Are they all trendy moms? Photographers? What is it about these people your dream client loves? And of course – does your dream client share content from these people? If so, why? What type of content? And most importantly – are you curating the type of social media campaign that your dream clients would follow? Are you creating content they would share with their audience?

Harnessing this knowledge is the key to understanding what sort of content your dream client is looking for & how you can produce similar content that is unique to your brand. Explore the people you think your dream client would follow. Look at this objectively – do not try to find similarities between the people your dream clients follow and you. Look for the differences. Learn from them. Look at how they style their images & present themselves & their brands, if they are businesses.

Defining your dream client’s interests is so important to understanding how to approach them. Next, we’ll use the info gathered from this worksheet to help learn where to find our Dream clients online! 

Let’s talk in the comments: what did you learn about your Dream Clients today?

3

Identifying your Dream Clients

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Who is your target audience may seem like an easy to answer question but it’s probably more complex than you think.This week, I’ll be publishing my series on identifying your dream clients, their interests, personality traits, online habits & how to approach them. Below I have created a series of questions for you to ask yourself. Concentrate on each one. Visualize your dream client, the person you want to see holding your products. Imagine where they live, how they live, what they do. I bet you can think of some popular Insta-stars, magazines or bloggers you would LOVE to see feature your products, right?! THAT is your dream client. That is who this series is about reaching. And this whole series this week will be focused on identifying them, getting to know them, figuring out when they are online, and learning how to approach them.

Defining your dream client does not mean that just because you sell to people in their twenties AND their seventies that you would no longer be selling to them – it means that you are identifying the social class, personality & interests of the people you want to buy from you, people who are influential about products similar to yours, so that you can maximize your marketing to bring in even more sales beyond the sales you are already generating. If you are marketing to everyone, you are marketing to no one – if you are speaking to just the right people, in just the right way, at just the right time, your business will thrive! That is what identifying & marketing to your dream client is all about!

For instance, I make toy storage solutions and plush toys. I could ask all my friends to like my Facebook page & follow me on Twitter & Instagram, but let’s be real – do I really think that my boyfriend’s 24 year old brother or people that are his age/gender has any interest in my products & would buy them regularly & share them with their friends? What about my single friends who have no desire to have children? Or what about all those people in the craft forums I’m a part of? Do you really think that other makers are my target audience for handmade toys? Do you really think if I get them to like my Facebook page or follow me on Instagram it will result in more sales? A few, perhaps. But not as many as if I was marketing my brightly colored, ecofriendly toy storage solutions specifically to young moms who have eclectic tastes & want sustainable, ecological products for their small children, don’t ya think?

Now, let’s get to analyzing our products and the people we want to see connecting with them! When you think about the most popular, influential people you know that you would love to see sharing your products on social media…..

Are they male or female? 

What is their style like?

How old are they?

What is their favorite social media platform?

Do they live in the suburbs, city or country? In a house or apartment? 

What kind of hobbies do they have? 

What sort of job do they have?

What is their average income like? 

Are they blissfully single, or happily married? 

If neither, are they planning a wedding?

Are they parents? 

If yes, are they natural parents?  

Do they have pets? 

To participate in this exercise: in the comment box, copy these questions and your answers to them. Remember, this is not about your current clientele but your DREAM clients. The most influential people you can think of that you want to see buying, using, wearing, and sharing your products! 

Expand on as many questions as you can – the more you can identify about your target audience, the easier it will be to learn to market to them! If they are parents, how many kids do you think they have? If they live in the city in an apartment, how do they decorate & use their space? If they are trendy, describe how you imagine their personal style.

You will use your results from these questions to determine your target audience & how you can use this knowledge to your advantage with the upcoming posts I will be publishing this week, so make sure to put your answers to these questions somewhere that you can review them frequently!