makers

Meet the Maker: Candy of Bones and Guts

Today, we’re getting to know the creative maker and new mama behind the gothic inspired shop Bones and Guts! So excited to introduce all of you to Candy & her vibrant shop!

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First off, let’s get to know you a little! Tell us a bit about YOU!

I am still that goth girl sporting black lipstick, and having a love for things that people might find “too dark” or a bit strange. Don’t let my exterior fool you, though! I am a huge hippie at heart, and also a pretty big weirdo (okay, a dork!). Life is an adventure for me, and I try to make the most of it at all times. However, a big part of me that I have worked in my 28 years to overcome is my anxiety disorder and depression. I can honestly say, I am very proud of how hard I have worked to be fully functioning and able to pull myself out of dark times. When I was a child, I had panic attacks quite regularly, and now I still have them, but quite random and far in between. If you’re reading this and struggle with mental illness, I hope you find what works for you, and don’t let it define you.

When I was 22 I met the man of my dreams who happened to be my new next door neighbor. At that time I was in college working on my second degree in Entrepreneurship (my first degree was in Merchandised Project Development from FIDM), and I was a bit lost with where my life would go. My now husband became my best friend instantly, and we were married two years later.

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Our wedding was a fairy tale literally! I had rainbow hair and fairy wings! It was a wonderful day, and two years after that we had a baby boy. I absolutely love being a mother, and can’t imagine my life without him. It is wonderful seeing him grow and seeing my husband become a wonderful father. I am definitely not your typical mom. Being naturally weird has its benefits to parenting. For one, children do some strange things, and I am all for encouraging them or participating. With my tattoos, and when my hair is dyed, I guess I don’t fit the mold of what a mother is expected to look like, or at least what it used to look like.

Where are you located?

I have always lived in Southern California until this year – I will be an Oregonian! The hubby and I will be packing up our three dogs (our first children!), and our son to a new home!

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How long have you been painting? How long have you sold your painted creations?

I have been painting for as long as I can remember. Around six years ago, I wanted to start selling my art, and see if anyone would buy it. I used to only paint on canvas then, and still do occasionally. I wouldn’t say that right away it was a business. it definitely took some time for me to decide that I wanted it to be a serious venture. My love for art led me to want to build my business around what I could create and it is a full-time business (besides my other full-time career as a mother). It has been my dream come true to be able to work from home on what I love and see other people ecstatic with what I make.

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What inspires your art?

My aesthetic is quite eclectic, so it’s no surprise that my inspirations are surrounded by many different things. My fondness for nature is more than just a passing appreciation, and by the many art pieces I have created it is pretty apparent. I sort of stem the majority of inspiration around it and put my own perspective on it. For instance, I love mythical creatures and adding whimsical nature elements into it. Some other things that inspire me include gothic art and literature, bohemian styles, other cultures, and many different works of literature.

 
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Your shop was open before you became a mother. Did becoming a mother affect how you ran your business, or alter your art style in any way?
Becoming a mother has certainly changed a lot. My first concern was for his safety, and since my shop made a lot of beaded jewelry that I made myself, I decided to stop making necklaces with them. It is much simpler now but works out because the main focus is more on the painting. Selling my art was considered to be my full-time gig, and now as a mother of a one-year-old, I definitely feel like I am a mother first. Don’t get me wrong I am never late on orders or responding to customers, but he needs me more. He does occasionally try to help me paint, and I hand him a paintbrush to play with. I’m still trying to find the work-life balance everyone keeps talking about, and I’m sure it will come soon where I have more of a harmonious flow, but for now, I am okay with it being a bit muddled.
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Who has been your biggest cheerleader since embarking on your creative journey?

My husband has always been my biggest cheerleader. He pushed me to start the business, and that he would be there with me to help. He has stood by his promise, and always encourages me to push more. He is an amazing man and best friend.

 
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What has been the most difficult hurdle you faced since launching your small business?
If you have ever run a business, you know how many ups and downs it can have. It can be quite heartbreaking at times because you put so much effort, late nights, and being all consumed in it, and there is no guarantee that it will be enough. My main hurdles in trying to grow my business have definitely revolved around getting my business out there to the right customers. As I spoke of before, my anxiety can be a real b*tch (hope that’s okay for me to say). Sometimes it seems like a business now is a popularity contest, and if you don’t have plenty of friends who will share or comment on your products all you get is crickets. It’s hard for me to be vulnerable with what I’ve created and pushed it in other people’s face that they need it. I know it is something I will always be working on, or at least networking to get support from fellow artists.
 
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What does success mean for you?

Success to me is really two concepts. Stability, and passion. If I can pay my bills, and have enough to still travel, or have some fun with my family that is amazing! Now if I can keep my passion for it and have that stability, that is success to me.

 
You have a really interesting shop name, tell me more about it!
A lot of people ask me about my shop name. Since I was a kid I always knew I wanted to run a business, but not until high school did I think of the name. Bones & Guts comes from a phrase I would say to people I loved. I would say, “I love your bones and guts.” See, it’s not that scary, right? I wanted to use it as a shop name since a business is a labor of love, and a way to tell my customers and supporters the love I have for them for helping me make my dreams come true.
 
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While we’re talking about names, how did you choose your child’s name?
My son is a little over a year and is the perfect unicorn, faery Prince, and sometimes a monster that anyone could have hoped for. My husband and I went to Ireland back in 2016. It was an amazing trip, and when we returned I realized that the trip was so much fun that I came back pregnant. Our son’s name is inspired by Irish names and my love for rain, which is why we named him Rainn.
 
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What kind of music do you listen to?
I am really into metal, alternative rock, punk, folk music, some dubstep, and random songs in other genres as well. Some of my favorite bands are Avenged Sevenfold, Atreyu, Awolnation, 21 Pilots, Meg Myers, and Mumford and Sons. I’m sure I have a ton more that at this moment I can’t think of.
 
What are your favorite ways to unwind & keep your identity as a mother?

Let’s be honest being a parent, a wife, and a business owner can sometimes feel overwhelming. I’m glad I have several hobbies. Some I like to share with others, and some I need some me time for. If you can imagine the one thing that makes you want to do a happy dance when you get to do it, well, reading books would be mine. Reading is a huge passion of mine, and writing is as well. I suppose my love for reading caused me to want to write at an early age. I started writing poetry first, and now I hope to have a second career of being an author one day. I have self published one book, but I hope to get published by a company in the future. I also love nature, and hiking to be close to it! It calms my very being and is one reason why we are leaving California. I need trees around me and not just palm trees! Of course, art, more specifically painting, is a love of mine. It’s more than a hobby for me especially now that my business is just that. My love for art led me to want to build my business around what I could create and it is a full-time business (besides my other full-time career as a mother). It has been my dream come true to be able to work from home on what I love and see other people ecstatic with what I make.

Be sure to check out Candy’s store Bones and Guts, and give her a follow on Facebook & Instagram!

 

Business, marketing, Tutorials

The Power of Polyvore – Why Makers Should be Collaborating with One Another + Other Tips

For today’s tip post, Beth of Wilde Designs is sharing how important collaboration with other makers & brands is, and how simple it is to increase your range & traffic to your shop by using Polyvore!

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We all love pretty things. Shiny things. We like to imagine that whatever we make will be part of a stunning collection of goods in a magazine someday. alongside larger known brands. 

The beauty of the internet is that we don’t have to wait and wonder what these beautiful collections might look like! There are so many ways to do gorgeous product collages, also known as “flatlays”, on the internet on our own, and so many ways to collaborate with other makers, designers & brands to make these collections go viral!

Why create a product collage? Not only do they allow our audience to see what our products might look like as part of a cute outfit or in a trendy room, it also lets us put ourselves alongside other larger known brands & makers that compliment our own products. Want your bohemian necklaces to be associated with Anthropolgie styles? Pair them with products from Anthro, headbands from your favorite hair accessory maker, a succulent planter from your favorite sculptor, and so on. Make sense? 

Why collaborate with other small shops? Small shops need each other. We can work together to get extra social reach, to find new customers, and to build each other’s brands and communities! Most importantly, the more brands you collaborate with, the greater possibility of your products going viral! Product collages are a fantastic way to encourage this! Not only do you build up other small shops, when you select items from big companies, you get extra exposure by tagging them in your posts and helping their audience find you & associate your products with that brand as well.

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My favorite avenue for creating quick, attractive product collages is Polyvore. Setting up an account is free, and you can add your products quickly and easily by installing the Polyvore Clipper button onto your browser. Navigate to the page of the item you want to add, click the button, and input the details.

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While you’re at it, add items from some of your favorite shops. You can even create a team of shops to create & share products from one another in various product collages, saving you a lot of work! For instance, if you sell necklaces, maybe you know someone who makes fantastic handbags or designs shirts that compliment your jewelry. Find a way to involve other sellers, and you both end up benefiting from the collection. When you’re building your product collage, you can search the items you’ve added or search all of Polyvore to find new things that match your brand’s style.

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Once you have selected your shops you want to work with & big brands you want people to associate your goods with, start building your collection and making it lovely. Polyvore lets you add text, borders, and other flourishes to spice things up. Even better? It works fabulously on desktop or mobile. Once you’ve created a flatlay, you can publish the set. You get the option to share it simultaneously on Facebook, Twitter, Pinterest, Blogger, and a lot of other platforms. Instant reach with minimal effort!

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Do yourself – and your brand – a favor and go play. You’ll never look back once you see how easily you can boost the visibility of your productss and collaborate with both the small and big box shops you’ve always wanted to work with!

makers, Uncategorized

Meet the Maker: Dani of Big Hugs, Little Envelopes – a maker every maker should know!

You guys, this Monday, you can thank me for starting off your week introducing you to a maker who creates supplies that makes running your business so much more fun & colorful, and soon, SO much easier! Get to know Dani & all the services & products she offers makers below, and be sure to visit her shop Big Hugs, Little Envelopes to view the full range of products as well – she is offering 20% off with code SAVE20 to all Lu & Ed readers through December 31st, 2017! Thanks, Dani!
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Heeeey Dani! Welcome to my blog! Let’s get started – why don’t you tell the readers all about yourself?

Hey, guys! I’m Dani, a life-long Colorado girl, mama of two rad boys, and wife to one totally amazing dude! I am a teacher by trade and actually taught elementary school for 12 years before deciding to take a break and stay home with my kiddos! I have taught every grade K-5 and loved them all, but 5th grade will always have a very special place in my heart! My schooling has all been centered around teaching, of course! I am certified to teach K-6 and, am endorsed in gifted education. With my Masters in literacy, I am also endorsed to teach reading K-12 (though I haven’t yet ventured into the land of middle or high school!). I also have a minor in French, but I tell ya what… that is definitely a “use it or lose it” skill. I’m bummed that I don’t get to use my French more often, and I fear I am forgetting it quickly! In my free time (wait… what’s that???), I love movies with my family, dance parties in the kitchen, scrapbooking, writing, reading, running (slow as a turtle!), and enjoying the gorgeous outdoors of Colorful Colorado. I couldn’t ask to live in a more beautiful place!!! I almost never watch live TV, but I love to pop on a show while I work, and my current Netflix/Hulu/HBO streaming addictions include America’s Got Talent, Shark Tank, Grey’s Anatomy, Big Little Lies, and This is Us!
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Have you always been such a wildly creative person?

Well, that is certainly a lovely compliment – THANK YOU! Yes, I have always thrived on creativity. For as long as I can remember, I’ve been making and writing and doing… It’s in my blood, as I think is the case for all creatives! I can remember making little dresses for my dolls when I was very young out of random things like toilet paper and yarn. Over the years, I have experimented with MANY creative outlets, including drawing, painting, clay work, sewing, cake decorating, jewelry making, embroidery, crochet… You name it! If it involves the creative process, I’ve probably tried it!
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How did you get started in digital design & print services?

It’s a funny story, really! Let me back up a bit… I’m super big on the idea of Happy Mail. It’s always been very important to me to send thank you cards, birthday cards, anniversary cards, etc. As a kid, I even had several pen pals around the world. I just truly believe that a simple card in the mail with a handwritten heartfelt note has so much power to make someone smile. So often, the mailbox is filled with bills and ads and other junk. Personally, I love getting a note in the mail, and I know other people do, too! It’s such a sweet way to brighten someone’s day, and the ripple effect of kindness is fascinating to me. I LOVE the idea that I can literally send a smile through the mail, which has the power to turn someone’s day around, and in turn, they could smile at someone else who needs it, and on and on… You just never know how far it’ll reach!
Fast forward to about 3 years ago. With the pause in my teaching career, I had more time to embrace some of my hobbies again. I’ve been obsessed with scrapbooking and paper crafts since before my first son was born 10 years ago, and with my newly found freedom, I picked up card making, which quickly became another obsession! I bought up a TON of stamps, inks, card stock, patterned paper… Oooooh boy! You already know how I feel about mail, so I found myself making cards for anyone and everyone! Eventually, people started telling me I should sell my cards. I thought they were CRAZY! Who in their right mind would pay actual money for them??? But, with some AMAZING cheerleaders behind me, I decided I had nothing to lose! I started up my Etsy shop, Big Hugs Little Envelopes, keeping in line with the idea that, although it may be a small envelope, it contains a big dose of love and kindness! Sure enough, my biggest cheerleaders became my first customers, and my little shop was up and running! Before long, people were asking me if I could make signs and shirts and other items. I’ve never been one to turn down a creative challenge, so I embraced all of the requests! One thing led to another, and before I knew it, most everything I was doing was digital. I now have a whole crew of machines here in my crafty space that help me do what I do! If you had told me three years ago that I’d be where I am today, I would have called you crazy! I never in my wildest dreams thought I’d be running a successful business doing digital and print work, but I wouldn’t change a single thing!
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What is your favorite products to design?

Oooooh…. That’s a toughie. I am completely fascinated by the sublimation process, so one of the most satisfying things for me to create is mugs. It’s so wild to me that I can design something on my computer, print it out using special ink and paper, and then permanently transfer it to a mug that then is dishwasher and microwave safe! Even though I’ve done it hundreds of times now, it still feels like magic to me every time I take the mug out of the press! On more than one occasion, I’ve found myself saying aloud, “That is so stinkin’ COOL!!!”
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Making for makers must be so inspiring – how many different shops do you work with in a month, usually?

Ohmygosh, it REALLY is! When I started this gig, I had NO idea there was such an amazing maker community out there, but I am so incredibly honored to have found it and become part of it! At this point, over half of what I do is for other makers! I would say in any given month, I work with 20-30 shops, which blows my mind! It gives me so much satisfaction knowing that my small business is, in turn, helping their small businesses! My philosophy is that we are all in this together, and that there is plenty of love to go around. It’s that whole “Community Over Competition” idea, and I embrace that wholeheartedly. I seriously love promoting other makers, as you’ll easily see on my social media platforms! My wish is for all of us to be successful, and if what I do can have a hand in that, I’m thrilled! I’ve also become amazing friends with so many other makers throughout the process, and have gotten to know some super sweet, highly talented people (like YOU!!!)! Sometimes I even get to meet them in person, and that is AWESOME! (This summer, I got to meet the lovely Sue from Glass and Stone – my heart was SO happy!!!)
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You are one of my favorite people to follow on social media – you are so positive! What sort of daily routines do you have in place to keep the happy flowing?

Oh wow, thank you! That is so kind! It involves a lot of coffee! Haha! But truly, I really just try to live in the moment. I have come to realize that life is so short and so precious and that we are all on this planet together. I personally have felt the effects of kindness and love, and I know first hand how powerful that can be, so I just want to do my part every single day to pass that along to others. I genuinely believe in the magic of a kind word, a hug, a smile… My home is filled with inspiring quotes, which I look at daily, to remind me of how lucky we are to be part of this amazing thing called humanity.
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You specialize in custom branded goodies for makers, so I have to ask. What are three MUST HAVES for makers when it comes to branding materials?

For me, my business is all about the human connection. So, while a true marketing professional might disagree, my must haves involve things that help people connect on a personal level. I love, love, love creating stickers for makers to use on their packaging as a fun way to say thank you to their customers.
I also believe in a handwritten thank you note with each order, so custom logo cards with a space to write are always a favorite of mine!
And of course, I think a key aspect of any business is the ability to be easily recognized, so anything that includes an identifiable logo is huge! I love creating logo stickers, notecards, mugs… you name it! 🙂 If people see your logo and immediately associate it with your high-quality products, I think you’re doing something right! 🙂
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Tea, cocoa or coffee?

Oh girl, why do you have to give me the hard questions??? Is “Yes, please!” an acceptable response? 🙂
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What is your favorite color?

Again with the hard questions!!! I love all things rainbow, and any color that is bright and happy is good with me! Current faves are any and all shades of teal/turquoise/mint/pool, pinks, purples, and sunshiny colors like yellows and oranges. I’m gearing up for fall, though, so I’m sure I’ll soon be surrounding myself with warm, calming browns, deep oranges, and dark greens.

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Is your home as colorful as your products & social media feed?!

Haha! Yes. Yes it is! Like I said, color makes me so happy, and I love surrounding myself with it. It really does have an effect on my mood! When I want to be calm and peaceful, I find myself retreating to my bedroom, which is done in pale blues, gentle browns, and soft greys. When I’m feeling energetic and productive, I’m most often found in my maker space, which is full of all things bright and cheery and motivating! A good bit of my decor in there is actually handmade goodies from other makers! My kitchen and family room are warm and inviting, with the reds and yellows and browns that make me feel comforted and safe at home. It’s all about color around here! And of course a good bouquet of colorful flowers in any room makes me smile, too!
It was so fun getting to interview Dani & introduce you all to her amazing shop. She has something very, very exciting in the works and you NEED to follow her on Facebook & Instagram so you don’t miss out when this project launches!
Giveaway

Back to School GIVEAWAY – Winners Announced!

Happy September! Most everywhere in America is deep in the back to school trenches & settling into early morning routines, so I wanted to brighten up the season for everyone with a fun giveaway! Me and FOURTEEN other makers came together with fun prizes for this giveaway, perfect to surprise your kiddo with after school to brighten their day! This is one of the best prize line ups to date, so I am super excited for this giveaway and the joy it will bring 15 lucky mamas & kiddos, as there is one winner per prize!

Here’s all the official rules:

  • Giveaway is open from 12am 9/1 to 12:59pm 9/7
  • Winners will be drawn & posted 9/8
  • Winners are selected at random by Rafflecopter!
  • Giveaway is open world wide, where allowed, to entrants over the age of 18. Non-domestic winners must pay postage prior to their item being shipped

Like previous giveaways, you will earn entries by following these awesome makers on social media, visiting/following their shops, and you can even earn entries by sharing products from the stores to social media – you can do one blog post a day with products from each shop, share an item on Facebook, Instagram, or Twitter, or even pin some items to Pinterest! Then just post the URL of your share into the giveaway widget for the entry to count!

Here is the prize line up and winners first names & last initial (where provided) – if you were a winner, keep an eye on your inbox for an email from the maker you won an item from to collect shipping info!

Surprise Medium Stuffed Monster by Lu & Ed – Tara P.

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Monster Mask by Opposite of Far – Heidi P

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One of a Kind Pair of Pants by Joyaltee – Jennifer D

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Plaid Ear Bear Beanie by Happy Creature Hats – Cari Simage1 (6)

4 Pack Hair Flowers by Bownanza Utah – Christine

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Pizza Cat Backpack Pin by Pretty Candy Pin Co – Rachael H

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4 Pack Rollerskate Crayons by Krazy Kool Krayons Beth H

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Wooden USA Art by Haven’s Place – Carmen M

teal map - Mandy Burch

Rainbow Bubble Gum Necklace by Viv & Olive – Deanna H

WHA1549 - Jodi Weil

Mermaid Lamp by Sandra G Designs – Anji M

FB_IMG_1503424481324 - Sandra Galindo

Fabric Doll by Practically Penelope – PJ H.

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Hungry Man Breakfast Set by Teela Sprinkles – Catherine B

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Trio of Back to School Cards by Big Hugs, Little Envelopes – Megh R

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Pair of Child Size Custom Painted Canvas Shoes by Heart & Soles – Katy C

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Forest Green Velvet Bow by Elle Bee Accessories – Michelle C

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makers

Meet the Maker: Anne of Lolli and Grace

Happy Monday, friends! Today in my Meet the Maker series, I am SO excited to introduce you to Anne Oliver of Lolli and Grace. She is a fine embroidery artist that got her start in doll making, fell in love with the art of needle work, and decided to create unique, easy to follow patterns for creatives of all skill sets so they can create their own beautiful embroidered dolls, hoop art & more.
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Hi Anne! Before we dive into the crafty questions, tell everyone a bit about yourself!
Hello! My name is Anne Oliver, and I’m the artist/designer/pattern-maker/dreamer behind Lolli and Grace. I live in Texas, where it’s HOT in the summer, but we make up for it with LOTS of air conditioning, lol. I just celebrated my 30th anniversary with my wonderful husband, and we have an amazing, smart, funny and beautiful 14 year-old daughter. I’ve been drawing, painting, stitching, sewing and creating since I was a kid. I’ve always enjoyed teaching myself new creative skills, even before the internet existed, when the only way to teach yourself anything was to go to the library/bookstore or find a class or a teacher. THANK GOODNESS for the internet – the wealth and breadth of available knowledge now is the best thing ever for an endlessly-curious, creative person! Before I picked up embroidery again, I was a photographer. I’m so grateful for everything I learned in that medium, because I use those skills every day as a maker. 
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Embroidery is such a beautiful artform – when did you first find your love for it? 
I did needlepoint in Junior High and cross-stitch in college, but I was in my 30’s before I made the switch to embroidery. I love how embroidery can either be very rigid (following the lines exactly) or it can be very free-flowing (you can literally stitch outside the lines if you want to). 
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How long have you been selling embroidery patterns? 
Well, I’ve been selling embroidery patterns for about a year and half. But my “gateway craft” to embroidery was dolls. Almost out of the blue one day a thought struck me – “Hmmm, I’d like to do something with wool felt and embroidery.” Little did I know what a life-changing thought that would be! So I began creating doll patterns (some out of wool and some not, but usually incorporating some sort of embroidery) and LOVED it. I gradually transitioned to more straight-up embroidery patterns because dolls/doll patterns take a long time to go from idea to reality. I truly love designing dolls. But the shorter amount of time for embroidery designs and patterns is really appealing to me. 
 
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You sell beautiful doll patterns in addition to your hoop art patterns – was there ever a point where you sold the finished dolls? Is it an option you offer for people who are unable to create at such a skill level? 
Well, first of all, thank you! I have sold some finished dolls. It’s a bit tricky to do so, because you have to weigh the increased amount of time it takes to make one vs. what you can charge for it. (I’m a strong believer in charging what you’re worth..admittedly, that’s hard to do sometimes, but it’s really important.) But even though I’m mostly creating embroidery designs now, I still have the urge to design dolls. In fact, there are at least 3 ideas for dolls itching to come to life as I type this, lol. 
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How does offering patterns instead of finished works of art set you apart in the maker community?
I enjoy being able to provide items for two related but perhaps different markets when it comes to patterns vs. finished art. Some people have the skills to make something but just don’t have the time or the inclination to make it – so finished pieces are great for them. Some people don’t have the skills, so finished pieces are ideal for them, too. But I love providing patterns for all the creative makers out there, too. I’ve been on the other side – having the urge to make something fun and colorful and challenging and searching for a pattern that makes my little creative heart say, “Yes! That one! That’s what I want to create!
As far as it setting me apart – perhaps. Creating patterns is a whole separate skill set from simply drawing/stitching a design. Hopefully it’s the quality of my patterns that sets me apart. It’s really important to me to provide patterns that are clearly written, easily understood, and simple to follow, with great photos and all the information someone needs so the experience of making my design is rewarding, not frustrating. 
 
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I see in a lot of craft groups that buyers purchase patterns thinking they are finished items a lot, and want a refund. What advice do you have to makers to prevent this from happening, or to rectify the situation if it should arise? 
I’ve been very fortunate because that scenario has only happened to me twice. Both times I just quickly and politely messaged the buyer to tell them it was a pattern as opposed to a finished piece and I was refunding their money, and they were very gracious about it. I try to state very clearly, “This listing is for the PDF pattern only. It does NOT include the finished hoop/doll/whatever.” Also having “PATTERN” primary in your title is very important.
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What do you do with finished pieces you create to photograph for pattern listings? 
Well, currently they are cluttering up my house! But recently I finally made my own embroidery wall, which makes me happy every time I look at it. It includes my own embroidery, but the most precious things to me up there are the simple embroidery my daughter completed when she was 5 years old (of her favorite stuffed animal), and the set of dolls she made for us as a surprise one Christmas using patterns I had just recently designed at the time. They are of me, my husband and our two dogs. Best. Present. Ever. 
LolliandGrace_FawnandFlowers_02
Do you ever teach in-person embroidery lessons to groups like Girl Scouts or home school co-ops? 
I haven’t yet. But I LOVE chatting with people about handwork, stitching, sewing, etc. That’s just one reason I love Instagram so much – discovering and “meeting” so many talented people and striking up a friendship with them while talking about all matters creative is such a source of pleasure for me.
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What is your favorite thing to embroidery? Flowers, lettering, etc
I never, ever tire of flowers – colorful flowers, bunches of flowers, single flowers, big flowers or small flowers. But because I do so many flowers, it’s always refreshing to do something different. It’s good to force myself to go against my first instincts sometimes. 
Embroidery is a mobile skill – where do you usually get your stitch on? 
Usually I stitch at my work desk with a very bright light. The older I get, the brighter the light needs to be. (Let’s don’t even talk about the plethora of reading glasses that are scattered all over my house, OK?) But if I’m ever traveling when I know I will have some uninterrupted time in a hotel room, I love to take my stitching with me. Hotel light is usually FABULOUS, especially if you’re on an upper floor with a big window. 
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Your instagram feed is so colorful! Is you home equally as colorful? 
Oh, it’s colorful, as long as you also call it cluttered. Gah! I hold very firmly to the adage that the messier your house is, the more creative you are, LOL. However, having said that, I love cleaning off my work desk at the end of a project and starting with a nice, clean space to start the next project. 
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Tell me about a day in the life of a pattern maker – what does the “average work day” look like for you? 
One of the best things about being a pattern maker is that you get to do so many different things, all related to your craft but requiring a variety of skills. I start out by sketching my design, then scanning it and taking it into Illustrator. There, I turn it into a clear, precise drawing. I use that to transfer the design onto fabric, then I stitch it, photographing each step as I go. (This is a time-consuming process, since I like my patterns to include photos for pretty much every step of the project.) Once I’m finished stitching, then I photograph the finished piece in a variety of ways. Some photos are for Etsy and some are for Instagram. I edit/crop all the photos and write the instructions. Then I can turn it into a PDF. 
If I’m making a supply kit for a pattern, there’s even more work to do to get the pattern printed, then gather/cut/package all of the supplies. 
Of course, all of this is wedged in between being a wife (kudos to the aforementioned patient husband), mom to an active teenager, and daughter to my own wonderful mother that was diagnosed with Alzheimers last year. 
What drink do you order at Starbucks? 
Well, since I’m not a coffee drinker, I don’t often go to Starbucks. Hard to believe, I know! But give me a glass of good, strong iced tea (lots of ice!) and I’m a happy camper.
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Last but not least – pick a colorway: Rainbow, candy colors, or citrus shades?
Color…happy, happy color. Colors are what drive me, regardless of what medium I’m using. I tend to use similar…OK, the same…colors most of the time. But when I get a chance to design something in totally different colors, it’s a breath of fresh air for my brain. But candy colors….yeah, gotta love candy, right?
It was so cool getting to know Anne and explore her creative mind. You can follow her on Instagram & Like her page on Facebook to keep up with all her beautiful new designs (plus her feed is just so insanely colorful and pretty, you’ll want to follow it anyway!) and be sure to visit her shop to snag a beautiful pattern to stitch on this fall!
Business

Simplify Your Week: Create a Happy Little Content Calendar (free printable)

You know the feeling – waking up, not knowing what to say or do on social media/your blog that day. Putting out less than perfect content on those days and grumbling in groups about how you just are never sure what to post besides product photos or WIP shots.

What if I told you eliminating posting stress was as easy as writing seven things down? It is! And today we’re learning about content calendars and how to use them to your advantage. I actually sat down this morning to create a content calendar for blogging so I can begin to work on posting several days a week again, and that is what inspired this post!

What a content calendar does is create a visual guide of what to post, when. It can be as strict or as flexible as you want. You can schedule specific content for specific days months in advance (especially helpful during holiday sales seasons, craft show seasons, and the like!) or have the same general content calendar that just evolves as seasons change (this is what I do).

To get started creating a happy little content calendar, you need to print out this happy little printable (available in color or black and white). I tried to size it so it can be printed as one large guide to hang in your studio, or in multiples & inserted into planners. I’m just getting into the planner game, so expect a few more fun freebies like this to come your way as I figure out what I need from my planner!

content calendar color.PNG

Once you have your happy little content calendar printed out, it’s time to do the actual nitty gritty work. A good content calendar has a diverse mix of content. If you completed the Dream Client workshop, you have a really good idea of who your social channels should be appealing to & what sort of content they want to see. For an example, my Dream Clients are young, eclectic moms who are eco-concious & passionate about motherhood, that live in the suburbs or city. They like my products because they are sustainably handcrafted, unique and colorful. I carefully reviewed what accounts they may likely follow on social media, and spent a lot of time analyzing the content of my Dream Clients favorite accounts were putting out. I collected screen shots, browsed their websites, and observed how they captioned their posts & interacted with their audience.

Armed with the knowledge from my research, I know my social media feeds need to be:

  • colorful, positive & empowering
  • reflect my brand’s sustainability practices
  • easy to relate to & welcoming for mothers

Using just these bits of knowledge about my Dream Clients & what content appeals to them, I created a list of authentic posts that need to show up in my feed every week (ding! A content calendar!):

View this post on Instagram

Monday check-in: how was your weekend? I always have a hard time unplugging, but it was much needed this weekend. So I did just that – Friday I had some me time & treated myself  a beautiful new tattoo from @klwtattoos, Saturday was spent running errands & cleaning/purging the house of clutter & Sunday we went on a beautiful hike through the Smokey Mountains. I feel refreshed, energized & excited to get back to work! This week I'll be wrapping up wholesale orders for @lilyvalleybaby & @greenutopiakc, along with a bulk order of birthday party favor stuffed monsters for @ee_megan77, getting them out the door & getting started on monster trick or treat totes! It's going to be an awesome week!

A post shared by Cody · Creator of Mon-stors! ♻ (@lu_and_ed) on

  • Photos of me & my children (motherhood is a tribe, so I frequently put myself out there to connect with my audience!)
  • Before & after photos – a lot of my Dream Clients can’t visual what a “textile discard” is so I demonstrate it frequently in posts where I show what the finished products are made from.
  • Relatable content – hey mamas, I see you, I hear you, I am one of you. And I’m tired, too.
  • Photos of my products in use – my Dream Clients are selective about what they bring into their lives, so I use photos of my products from my target audience to draw in more of my target audience.
  • Random bursts of color & happy – my Dream Clients love positivity, support & kindness, and so do I! So I make sure to frequently post an uplifting photo & caption.
  • WIPs – my Dream Clients tend to be slow buyers, so hearing about the process & seeing a product from raw materials to half sewn to fully completed really helps showcase the work that goes into each piece & really demonstrates the one of a kind aspect of my products.
  • Finished product photos – because every time someone in your target audience clicks over to your social media accounts, they should be able to see at a glance exactly what it is that you do!

And there you go – a full week worth of content!

Radical honesty: I don’t always post every type of post every day every week – I actually usually don’t post at all on Saturday and Sunday. And you don’t have to either! I use my content calendar as a guideline for what kind of content I should be putting out so that my feed always has a good variety of content, fits what my target audience is looking for and represents who I am & what I do. Having it on paper makes it easier to make sure you don’t stray too far from what your target audience is looking for and keeps your content relevant & visually cohesive.

I’d love to get a peek at your content calendars you come up with after reviewing the Dream Client exercises! Feel free to leave me a comment telling me what you put on your calendar, shoot me a photo of your happy little content calendar all filled out to cody@luanded.com or tag me on Instagram!

 

Business

Dream Clients – The ULTIMATE Guide to Defining Your Target Audience (& Approaching Them!)

Defining your target audience can seem like a pretty daunting task. I mean, as artists, makers & small business owners, we want EVERYONE to want to buy our stuff. But when we are marketing to everyone, we are wasting time, energy and resources because (hard truth) only a tiny portion of the general populace are actually the demographic who would purchase products from us.  I have revised and condensed my series on identifying your target audience, their interests, personality traits, online habits & how to approach them to help makers & shop owners narrow down their niche so you can use your time spent marketing & your advertising budget into a powerhouse avenue for generating sales!

Commonly, when I mention finding your target audience, people reply with “But I sell necklaces, everyone wears necklaces” or something along those lines. 1. Sorry, but that is not true. 2. Defining your dream clients does not mean that if you currently sell products to people in their twenties AND their seventies that you would no longer be selling to them – it means that you are identifying the social class, personality & interests of the people you want to buy from you, people who are influential about products similar to yours, so that you can maximize your marketing to bring in even more sales beyond the sales you are already generating. There’s a saying that goes: If you are marketing to everyone, you are marketing to no one. However – if you are speaking to just the right people, in just the right way, at just the right time, imagine the possibilities! Increased engagement on social media posts, less money spent advertising because your approach is hitting it just right, every single time, and more sales.

That is what identifying & marketing to your dream client is all about!

For instance, I make toy storage solutions and plush toys. Using the market to everyone concept, I could ask all my friends to like my Facebook page & follow me on Twitter & Instagram, but let’s be real – do I really think that my boyfriend’s 24 year old brother or people that are his age/gender has any interest in my products, would buy them regularly & share them with their friends? Would those single male friends also buy my kid’s toys? What about my single female friends who have no desire to have children? Or what about all those people in the craft forums I’m a part of? Do you really think that other makers are my target audience for handmade toys? Do you really think if I get any of those people to like my Facebook page or follow me on Instagram, it will result in more sales? A few, perhaps. Maybe even a dozen! But not as many as if I was marketing my brightly colored, ecofriendly toy storage solutions specifically to young moms who have eclectic tastes & want sustainable, ecological toy storage solutions & toys for their small children, don’t ya think?

So, as you can see, while you may make sales to a few people who aren’t in your target audience, if you identify and market specifically to the people most likely to buy & share your products, you have a much higher ROI (return on investment). In this post, you will find a series of questions, printable worksheets & topics to research to help you through the process of seeing better results through your marketing efforts. Each step is integral to really begin to understand how your target audience views & consumes products – and how to approach them so that they want to buy YOUR products. So grab a cup of coffee, a note book, dive in & get ready to launch your business into Success mode!

dreamclients

Let’s start at base one – identifying your target audience, AKA, your dream clients. Dream clients are popular web-celeb personalities you would LOVE to see sharing your products, raving about them to their followers. Think of three popular influencers that you want to buy your products.

Got a visual? That is who this series is about reaching. And in those post, we will be focused on identifying them, getting to know them, figuring out when they are online, and learning how to approach them.

When you think about the most popular, influential people you know that you would love to see sharing your products on social media…..

Are they male or female? 

What is their style like?

How old are they?

What is their favorite social media platform?

Do they live in the suburbs, city or country? In a house or apartment? 

What kind of hobbies do they have? 

What sort of job do they have?

What is their average income like? 

Are they blissfully single, or happily married? 

If neither, are they planning a wedding?

Are they parents? 

If yes, are they natural parents?  

Do they have pets? 

gettingtoknow

Remember, this is not about your current clientele but your DREAM clients. The most influential people you can think of that you want to see buying, using, wearing, and sharing your products! 

Expand on as many questions as you can – the more you can identify about your target audience, the easier it will be to learn to market to them! If they are parents, how many kids do you think they have? If they live in the city in an apartment, how do they decorate & use their space? If they are trendy, describe how you imagine their personal style.

You can either print out this worksheet, or fill out the questions in your notebook – whatever works!

dreamclientworksheet1

Download this printable here

How to use this worksheet:

Again, this is not designed to analyze your current customers but to help you identify & define your target audience. These are the most popular & influential people you can think of that you would want to buy & showcase your products on social media.

Parts 1-3 help you identify their style and how your brand & products fits into their life by helping you determine where they live, how your products fit into that space, and why they would like your stuff to begin with. No matter what you make, your dream client has to want to bring it into their home/life, or they won’t. It’s as simple as that. By identifying where & how they live, how they decorate & use their space and how your products fit into life, you have a better chance at staging photos & writing copy that translates into sales. A dream client who has a very bohemian vibe & all natural, sustainably sourced furniture will probably not be attracted to monochrome, ultra modern art in your product photos for your dream catchers or throw pillows. Make sense?

Parts 4-6 help you define your dream client’s interests and spending habits, as well as what sort of marketing tactics they are attracted to. Understanding your dream clients interests and consumption habits help you understand how they respond to marketing from larger industries & how your products fit into their consumption habits. Did your dream clients rush to Starbucks for the limited edition Unicorn Frappe? Or do they take moody shots of their home brewed coffee overlooking the lake they live by? This knowledge helps you analyze your own social media and marketing habits and alter them to appeal to your dream clients better.

Parts 7-9 help you to understand what type of content your dream client likes on social media. This is SO important – knowing what type of content your audience enjoys, actively pursues & shares is the keystone to how your social media campaigns should be administered, from photo styling to product modeling to how you talk about your products – recognizing the type of content your dream clients actually consume and respond to will help you create a killer social media campaign!

Try to think of at least three-four people to put on this worksheet that your target audience follows. It can be celebrities, indie brands, bloggers. Who already has your dream clients flocking to them for products or advice? Now, determine why they would follow those four people. Is it because they are all funny? Inspiring? Spiritual? Are they all kids clothing designers & parenting lifestyle bloggers? Are they all trendy moms? Photographers? What is it about these people your dream client loves? And of course – does your dream client share content from these people? By sharing, I mean do they buy their products and share them modeled in their home/on their bodies? Do they repost their images or recommend people read the blog?
Understanding what sort of content your dream client is looking for & how you can produce similar content that is unique to your brand is essential to making sure you are “on point” with your marketing. Explore the people you think your dream client would follow. Look at this objectively – do not try to find similarities between the people your dream clients follow and you.Look for the differences. Learn from them. Look at how they style their images & present themselves & their brands, if they are businesses. You use this knowledge from this worksheet to create social media feeds, take product photos, write copy & create ads that appeal to your dream clients.

Now we are going to explore how to use this information so that we can assess where online & offline our dream clients are hanging out! I will be sharing my responses along with some ideas of how to use this information to find your dream clients.

Here is the low down on my dream client for luanded.com, using the worksheet abovet:

My dream clients probably live in the suburbs in a house. They would use a Mon-stor in their kid’s room for fun & convenient storage. Their decorating style is eclectic, colorful & fun, most pieces probably upcycled or from IKEA or a thrift store, so they are probably attracted to my products because they are bright, functional and sustainably made with textile discards and upcycled materials! 

My dream client likes kids fashion, coffee, natural parenting & Instagram-ing all the cute stuff their kiddos do, so they probably also breastfeed and cloth diaper &  like blogging,  sharing brands they like on social media, & baby wearing. If they live in a house in the suburbs they probably like to shop at Target & thrift stores. They are probably total Starbucks-aholics or drink lots of coffee at home. 

They probably follow BabyJives, Opposite of Far &  Bamboletta because their photos are so beautifully styled & reminiscent of a beautiful childhood & gentle parenting. They share their content because they are influential in the baby/kid industry & want to communicate their parenting ideals & tastes with their friends & followers.

Let’s explore my dream clients – they are natural parents with eclectic style. So they probably frequent parenting forums, breastfeeding advocacy blogs, cloth diaper supplier websites, local parenting blogs/publications & event guides, natural living and unschooling/homeschooling forums/blog/websites. Acknowledging my dream client’s natural parenting interests helps me know I need focus my social media campaign to focus on the ecofriendly aspect of my products; it also is beneficial for many other reasons, including deciding which blogs & brand reps to partner with, which stores my products would be best represented in & where I should invest my hard earned marketing dollars to the get most bang for my buck. Using the information from the worksheet, here is 5 ways I could reach my dream clients where they are:

 

  • Paid ads on popular sites my dream clients frequent.
  • Guest posting on blogs my dream clients read.
  • Offering products for reviews on natural parenting blogs.
  • Sponsoring giveaways that these sites host on social media.
  • Become an active member of the forums & network with fellow parents.

 

Since I know my dream clients are into Instagram-ing every cute thing their kiddo does, I know where I need to focus the majority of my social media efforts in order to get the best impact, too! I also know that they love beautiful, well lit, clutter free images & gentle marketing tactics based on where they shop & who they follow on social media.

By knowing who your dream client is & what their interests and hobbies are, you are able to organically connect with your target audience in what I like to call their “natural environment”. This means that the exposure to your products is not forced-meaning you are not actively sharing a link to purchase with your dream clients but rather speaking to them about their interests.

Marketing to everyone – “This pencil case is perfect for back to school! *link*”

Interacting authentically in your dream clients “natural environment” –  “Is anyone else finished back to school shopping? Here are the school supplies for my kids!” with a photo of a backpack, YOUR pencil case, folders & other accessories where you share your personal experience, and you can write about how fun it was to make the pencil case and how much your kid loves it.

See the difference in how you approach someone in an organic way vs pushy marketing? Organic, authentic connection with dream clients increases engagement on social media posts, on forum threads & invites conversations. Posting a statement about your product and a link is like hitting a wall.

whendreamclientsareonline

Knowing when your dream clients are online gives you a powerful upperhand on the market – you can cater your social media postings & paid ads to exactly the right time for maximum exposure, meaning that you get better results with less effort – so you can spend less time at a computer & more time making awesome things! Yay!

 

Using the worksheet below, fill in the times for each part of the day to the best of your knowledge about your dream client. Do not pull numbers from your current statistics – you are trying to determine when your dream clients will be online to maximize future exposure of your shop. While your current clients are incredibly valuable, maximizing your marketing to your dream client means increased exposure to people who are the most likely to buy & share your products with others, meaning more sales.

time

Download printable worksheet here

Note: Even if your dream clients don’t have a day job or go to school, try to use this work sheet to pen in what they would be doing through the day & evening – if they are stay at home moms, they are probably getting kids up, fed, dressed, ready for school, cleaning house, doing laundry, running errands and so forth. Use this worksheet however you need to outline the day of your dream client!

First things first, when does your dream client wake up? What is the first thing they do after they wake up? Check Instagram? Read their emails? Brew coffee & take a shower? Get the kids up and ready for school? Getting ready for work? Heading to the gym?

Know when they wake up & their morning routine gives you insight on when to post content that will resonate with their routine – for instance, if your dream client is a mom who wakes up around 7am & rushes around getting the kids ready for school and on the bus, posting a product photo on Instagram at as your first post doesn’t make much sense. However, if you post a picture of your coffee & ask if any other moms out there can relate to the Monday morning blues around 8am, you’re bound to get a much better response to your content. If the first thing they do is roll over and check their emails, maybe a newsletter that goes out first thing in the morning to give them some happy content to wake up to would be a good way to reach them. Make sense?

Another example – say your dream client is a young professional who works in an office in the city and has to be at work by 8am. Odds are they aren’t checking social media right out of bed – they brewing coffee, making breakfast, showering, getting dressed, finishing up last minute projects and getting out the door. If your dream clients are hustling to get work done in the morning, don’t waste that time marketing to empty air.

Knowing when they leave for work, school or are getting the kiddos off to school is super important – if your dream clients have a day job or go to school, and they’ll be in transit & getting started on their day between 8-10am, that means you can better utilize that time to set up a creative morning routine for yourself than plastered to your computer trying to reach people who aren’t there.

*Bonus tip: If your dream client spends a lot of time jogging, at the gym or in transit in the mornings, you could consider setting up playlists on Spotify & sharing them with your audience, or maybe consider a podcast talking about topics that you & your dream clients have in common. (Abby Glassenberg has a wonderful podcast that speaks directly to her dream clients & allows her to connect with them even when they are on the go.)

Lunch time, baby! That sweet spot when most people finally sit down, whip out their phone & start to catch up on all the goodness they missed this morning. It’s your chance to get noticed, so make it good. Lunch time is prime time, and you want to curate content for this period that is valuable – most people have limited time to sit down for lunch, so strategize where they will be spending that time online & make your content as relevant and interesting as you. Keep in mind if your dream clients are professionals on a brief lunch hour, they won’t have time to shop a sale, so plan sales promotions based on when your dream clients have the most free time!

Lunch time doesn’t just mean 12pm – really think about when your dream clients are online, what their day looks like. If they get up at 6am, odds are they eat lunch earlier than noon. If they are a stay at home mom, “lunch” would most likely be naptime, that sweet – & brief – moment of respite when moms can curl up with a snack & check social media. Again, you are operating on limited time at the middle of the day, so make your content king. Make it something that is quick & easy to take in & respond to, even if it’s a like or one word response to a question like  “I can’t decide what fabric to pair with this print for the purse I’m making – what do you think? Option A B or C?”

Knowing when they get off work/school or start picking kids up from school is as important as knowing when they’re busy in the mornings – it’s dead time. Your dream clients are not online right now, so you shouldn’t be either – go make stuff! Your dream clients are busy hustling and shuffling around!

After the afternoon chaos, what are your dream clients up to? Try to think of 3-4 things that probably happens in their life in the afternoons: Gym, grocery store, coffee with friends, homework, soccer, ballet, karate, choir & gymnastics for the kids? Odds are, their afternoon is pretty full right up until dinner time. However, knowing what your dream clients are getting into is vital – you can use this information to curate content that your dream clients will respond well to – do they have a little ballerina? I bet they would love to see pictures of your darling little ballerina, too, if you have one

And then there’s dinner, then there is that sweet, sweet spot where you have a chance to catch them online – that is, if they aren’t lining up kids for showers, doing laundry from the day, packing lunches for the next day, and so on. If your dream client is a mom, odds are they stay busy right up until those kiddos are in bed – and your best chance to reach them is then. Probably between 7-9 pm, when they are unwinding with a glass of wine, their favorite TV show & social media. If your dream client is a college student, are they in evening classes? What time are they most likely to be wrapping up for the day and hanging out online? If your dream client is a young single professional, they are probably online more in the evening, giving you a larger window to get your content to them.

Goodnight, dream clients. When you see your dream clients heading to bed for the night – you should too. Or at least stop posting on social media, because they aren’t there. Market smarter, not harder – use your answers & best judgement from identifying your dream client to know when they are online, and when they aren’t – and when they aren’t online, get off the computer. Use your time better to make awesome things & take care of yourself! As makers, we feel the need to be eternally connected, to see our stats update in real time & overshare on social media, shouting to everyone & hoping someone hears us. No more. Use the information from this series to better utilize your time, to reach people more likely to purchase, and to spend more time doing what you love – making & creating.

Beyond the daily routine, think long term & seasonal schedules for your dream clients. In summer, many people are on vacation, traveling, visiting with family, at the pool, park or zoo – so you can relax your marketing efforts a bit if you find that your dream clients are busy jetsetting to Disneyland and spending their summer by the pool during the day with the kids. During the beginning & finals/end of school term time, college students (and parents) are spending a significant amount less time online, so use this time wisely to build up inventory.

approaching your dream clients

Let’s dive into this last leg of the journey to identifying your target audience with gusto! We know who our dream clients are, what they like,  what website they frequent and when they are online. Let’s strike up a conversation with them!

Before you approach your dream clients, your profile should reflect their interests that we defined throughout this series, because approaching your dream clients is like saying hello & inviting them in for coffee. You have about 10 seconds to get that “like” or “follow” so make sure your profile speaks directly to your dream clients.

If you are approaching people who like fashion, you should have fashion content on your profile. If you can pair your products naturally in these photos without telling people only about your product, that is the best way to approach them & let them know you aren’t in this just for the sales – for instance, a picture of a new top paired with skinny jeans & your latest necklace would most likely interest fashionistas more than a picture of your necklace. Show your dream clients you truly care about topics that interest them & help them relate to you. If you approach them, and make yourself approachable, your dream clients are much more likely to follow you on social media & buy from you.

Yup, it’s that simple – approaching your dream clients has nothing to do with marketing your products.

Crazy concept, right? But hear me out!

Let’s say you are on Instagram & want to connect with your dream clients there. You could post a picture with 37.5 million hashtags (half of which won’t even put you contact with your dream clients, but more on that later) – or, you could review your dream clients interests (let’s say they are into natural parenting) and search relevant hashtags (like the #babywearing hashtag). Ding! Hello, dream clients! You are now staring at tens of thousands of photos by your dream clients – natural parents!

Approaching your dream client is easy – as easy as leaving a comment on social media. Some examples of good ways to approach your dream clients (using the natural parenting tags for our first examples):

“Oh my gosh, your baby is so adorable, and I love that wrap. What brand is it?

“The color of that wrap looks fantastic on you! Did you dye it yourself?”

“Love this image of you & your baby, you’re adorable! What is your favorite way to carry your baby? I’m new to babywearing & wraps intimidate me!”

Notice what all of these have in common? It has nothing to do with you or your products. Nope. Instead, you are a person who appreciates their interests & their lifestyle, not a seller trying to shove your products down their throat. You are complimenting them about something that is important to them. You are building the foundation for conversation & an organic connection, and are exponentially more likely to capture their interest.

Of course there are times you can give a little nod to your business. Let’s say your dream client is into fashion. Search that #ootd (outfit of the day) tag & find outfits that relate to the style of your products. Here is some ways you can approach them:

“I LOVE this outfit! Where did you get the top from? I have a necklace in my shop I would love to pair with that shirt for photos!”

 

 

“That sweater looks incredible on you. I need to start working on my fall line of jewelry, I have some designs in my head to pair with bulky sweaters that I can’t wait to work on! What sort of colors do you think will be hot this autumn?”

“Ah, I love sweater dresses!  My favorite way to dress mine up is with this layered necklace I made or some fancy earrings. What accessories do you usually pair with yours? I’m always looking for new ideas!”

Again, it’s all about your dream clients – you start out with a compliment revolving around their content and when appropriate, your products can naturally be brought into the conversation without trying to sell them. This will usually interest the original poster & they will pop over to your profile & take a peek – so again, this means that your profile, no matter what platform you are on, should reflect your dream clients interests which I can pretty much guarantee isn’t only your products.

Another way to find your dream clients & approach them is by following larger brands similar to yours (for instance, if you make toys for preschoolers you could follow people like Melissa & Doug & join conversations in the comments of their posts – again, not talking about you, but talking with peers. Example, you could reply to someone & let them know that your kiddo also plays with X toy – do they have any others they would recommend? Or maybe “My kiddo takes his “insert relative item name here” everywhere too! I just designed a new tote bag for him & ended up adding some to my shop too – it makes getting around so much easier with all the toys in tow!”

Now that you are armed with a few wonderful methods to approach your dream clients, let’s talk about two ways you should never approach your dream clients:

Do not ever post on another businesses social media trying to drive sales. Casually mentioning your products is okay – saying “You can buy that in my shop” or “I make these, too” or telling people “if you are interested in one message me” is never, ever okay on other people’s social media accounts. It is tacky & will most likely result in you getting reported for spam. Just don’t do it. If you can’t organically bring up your products into the conversation without trying to sell them or mentioning your shop, just don’t bring them up.

Bad example: “I have a toy in my shop that you would love for your nursery.”

Good example: “I am loving this nursery! I literally just made a toy that matches the colors you used – I am obsessed with these colors together right now!”

Bad example: “I have a necklace that matches your dress in my shop, you could check it out!”

Good example: “I love your fashion style! I just finished making a gorgeous necklace & your post just gave me a great idea for how to style my outfit for photos!”

The bad examples do nothing to build a connection and are not likely to do anything but get ignored, while the good examples are more likely to strike a conversation or pique their interest so they visit your social media account

Never directly ask people to visit your profile or shop. Again, if you can’t organically mention your work, then don’t mention it at all. If someone asks you where they can check out your work, then by all means tell them your URL. But if it doesn’t come up, don’t mention it.

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At the end of this post, I cannot stress enough: when approaching your dream clients: Be authentic. Never fake your interests or post comments that aren’t genuine. And remember – have fun getting to know your dream clients! The more you engage with your target audience the more you learn what sort of content resonates with them.

And with that, that’s the end of my series on getting to know and learning to approach your dream clients!

Thank you to everyone who joined in on our dream client series! I hope you had fun identifying & getting to you know your dream clients, and hope this post was informative and helpful! 

In the comments, please feel free to share your thoughts on this process! I would love to know how it has helped you identify your dream clients & approach them!