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100+ hashtags for handmade businesses, makers and small shops + tag hacks!

Do you ever wish there was just a perfect, ready to use, list of hashtags to pull from for Instagram? Well, now there is! I’ve been researching, experimenting, and perfecting the perfect mix of hashtags for a handmade business for MONTHS. Literally. I started the draft of this post in December of 2016, and have tweaked it constantly, adding & deleting tags constantly as I found which got the best responses, the most engagement, and of course the ones that didn’t end up throttling my posts, reducing visibility or even penalizing my entire account! (Yes! That can happen!!)

Below, you will find hashtags sorted into groups. There’s a various amount of tags in each group, and several are repeated in different groups. Repeated tags are great for use on basically any post about handmade businesses! Then there are some that are highly targeted for specific types of posts,  from WIP images to finished products to selfies & more! I set it up this way so you can copy & paste directly from this list into your IG posts, then add your own curated tags specific to your medium – for instance, I usually throw in tags like #monstertoys, #toystorage or #instagramkids for my Mon-stor posts. If you make jewelry, you will want to put in specific tags – #handmadejewelry #datenight #wedding #bridetobe #prom and so on! For drawing or painting or art makers, you will want to use specific tags like #prismacolor #penandink #drawing #watercolor and on and on. These little tag packets just help you get started!

WIP photos

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WIP (work in progress shots) are a great way to share your story as a maker. Humans are drawn to the process, and seeing products being made creates a connection between consumers and your product.

#handmade #handcrafted #creativedaily #wip #workinprogress #makersgonnamake #makersmovememnt #mycreativebiz #creativedaily #creativelifehappylife #abmcrafty #handsandheart #handsandhustle #cylcollective #calledtobecreative #artistoninstagram #abmcrafty #madebyhand #whatimade #goalgetter #cantstopwontstop #craftbuzz #handmadelove #craftstagram #makingart #doitfortheprocess #makearteveryday #creativeliving #creativelife #artsandcrafts

Product photos

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Show off your work! These tags are highly curated and many put your product photos in the sights of top handmade publications, feeds & influencers!

#handmade #handcrafted #makersgonnamake #makersmovement #mycreativebiz #handmadebyme #whatimade #creatorslane #handmadeisbetter #craftsposure #creativelifehappylife #helloimhandmade #supporthandmade #makersvillage #thehandmadeparade #makersofinstagram #abmcrafty #craftaholic #communityovercompetition #creativepreneur #creativedaily #handsandheart #handsandhustle #cylcollective #handmadewithlove

Selfies

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People love to know the person behind the process, so every once in a while, throw up a selfie and tell people something personal! Bonus points if you wiggle a handmade product into the pic, or wear jewelry/clothing from another maker and tag them in the photo.

#me #makersgonnamake #makersmovement #communityovercompetition #creativedaily #creativelifehappylife #abmcrafty #abmhappylife #selfie #behindthescenes #handsandheart #handsandhustle #goalgetter #goaldigger #meetthemaker #mycreativebiz #livecolorfully #mycreativebiz #makersofinstagram #ladyboss #girlboss #shescrafty #womanownedbusiness #womanpreneur #mompreneur #craftybitch #craftygirl #girlbossmoment

Sale posts

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Whether you are posting a discount sale, stating products are up for grabs, your new line dropped or that you just restocked, these tags will get your products out there and get people interacting with your posts!

#handmade #handcrafted #makersgonnamake #makersmovement #creativelifehappylife #abmcrafty #handmadeisbetter #makersofinstagram #shopsmall #supportlocal #golocal #buyhandmade #supporthandmade #shopsmallbusiness #womanownedbusiness  #creativedaily #handmadewithlove #ilovehandmade #handmadeshop #handmadeisbest #buzzfeed #huffpost #craftsposure #makersvillage #creatorslane #favehandmade #thehandmadeparade

Now for the fun ones – TAG HACKS! These hacks help you get more connections, engagement, and opportunities while also increasing engagement, but require a little work on your part to actually find the tags best suited for use for your medium/brand/products/audience.

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Publications

Do you know a publication, popular Instagram account, blog or magazine you want to see your stuff – and maybe share it? Find out if they have specific tags for reposts, or a tag for their brand, and USE IT. Search your niche, find the best publishers, follow them, use their tags. For instance, I use #punkymoms #momdotme #momazine #buzzfeedparents #huffpostparents & so on to reach publishers who are considered experts to my target audience.

Local tags

It’s important to post tags that are geographical – this opens you up to a LOT of opportunities, from magazine features, award nominations & invites to craft events, to making local maker friends, growing your local audience and securing sales to people who love to shop local.

Use tags relevant to your city, to your state, and your region. Use the nearest large city to you if your area does not have a lot of tags – I live about 20 minutes West of Asheville, but it’s the nearest large city, so that is the tag I use! For example, I use #madeinasheville #madeinnc or #madeinwnc. I also use popular local tags when I do events, like #828isgreat #asheville #AVL #ashevilleNC #wnc #smokymountains #ashevillefolk #ashevillemoms. Pop on Insta, browse the tags and find ones that seem to be trendy. If there isn’t a #madein*yournearestbigcity* tag – make one! Use it on every post – it will catch on!

Audience Capturing

Like I said above, you will want to fill in your posts with tags specifically curated for your audience. This also requires some homework on your part. As a toy maker, I use tags like #igkids #instagramkids #momlife #motherhood #childhoodunplugged #letthembelittle #creativeplay #sensoryplay #learningthroughplay #igbaby #instababy #nurseryinspo #kidsroom #playroom & so on. So you need to identify you target audience & then search through hashtags relevant to them. As you can see from my tags, if jewelry was your medium, you wouldn’t just post #jewelry – you would use tags like #datenight #girlsnightout #wedding #gettinghitched #bride #momofthebride #anniversary #ootd #wwiw – stuff people who will be wearing jewelry to, tags for fashion posts, events people buy jewelry for. Once you identify you target audience, you can find them on social media, browse the hashtags they use, see which ones are applicable to your products, and start integrating them and A/B testing them on posts!

Daily Themes

#meetthemakermonday #makermonday #wipwednesday #throwbackthursday (great for sharing your progress as a maker!) #friyay #flashbackfriday #followfriday #smallbusinesssaturday

Platform/Group Tags

Don’t forget platform centric tags! I sell on Storenvy, so I use #storenvy #storenvyseller & such. For Etsy sellers, there is a MILLION hashtags! Same for Shopify or other selling platforms. Do some digging, find which tags are popular and apply them applicable posts about your shop! Do the same for any communities you are in that have exclusive hashtags for interaction, exposure & feature opportunities, too!

Whew! Grab some tags and get practicing! I am always evolving, switching it up & changing what tags I use – you should too! Try a bunch of these out, and let me know what your results are! Remember, Instagram allows up to 30 hashtags. I recommend putting them in the second comment so as to not look spammy, plus they get buried as people come in commenting, so they are pretty much hidden from sight after 3 comments. Have fun!

 

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St. Patrick’s Day Giveaway Winner’s Announced!

Happy Sunny-day friends! I hope you all have had a great week and a restful weekend so fine. First thing this morning, I dove into drawing names for the huge, awesome, rainbow giveaway – hooray! I was so excited to draw names and see who won!! This giveaway has been my favorite yet and I loved all the prizes so much, so I know all the contestants must be just as excited to see who won what!

Without further ado, here is the prizes & their winners! I have contacted all sponsors, so if you are a winner, be sure to keep an eye on your email inbox for an email from the maker of your prize to collect shipping info! 🙂

Erika Watkins

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Rainbow Mega Monster by Lu & Ed 

Tara Peterson

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Leprechaun Hair Clip or Headband (winner’s choice!) by Elle Bee Accessories

April Proveaux

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Green Baby Shoes by By Mindy

Tiffany

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Child Size Rainbow Clouche Hat by Knits for Love

Kashmir Campbell

Do something AWESOME today mug & 4 pack of cards by Big Hugs, Little Envelopes

Valerie Moore

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Monster Garland by Lisa’s Little Monsters

Heather Kallinger

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Custom Family Names Rainbow Heart by Selena Ashley Design

Holly Cothran

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St. Patrick’s Day Hair Clips by Three Little Snowflakes

Sarah Piccari

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Rainbow Adult Hat by Melli’s Yarn Works

Jessica McIlvenny

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Unicorn Pretend Play Mask by De Boop Shop 

PJ Halliwill

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Majestic AF mug by Rainy Day Geekery

Reina Trumpet

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Green St Patrick’s Day Monster by Pink Sprinkles Plush

Elizabeth Bloomquist

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Rainbow Stacking Toy by Outside Everywhere

Woohoo! Congratulations to all the winners! Yay! You guys are some lucky duckies and won some amazing prizes!

If you didn’t win this round – no worries!

You can still shop the sponsor’s online stores (all are linked under their pictures!) & I have another big giveaway (AND sale!!!!) coming up for my 7 year Envyversary in April! Can you believe it has been SEVEN years since I launched my online shop? It’s been a crazy, amazing, wildly wonderful ride, and I couldn’t have done it without you guys! So stay tuned for the huge 7 year celebration! Mucho smoocho!

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St. Patrick’s Day Giveaway!

Happy March, mamas and maker friends! I’m so excited to bring you this HUGE collaboration giveaway this month – I hope you are feeling lucky! There’s over a dozen prizes – and over a dozen chances to win! Below, you can view the prize line up, then dive right into earning your entries!

Some of the options are new and can be done daily – like sharing an item to social media to earn FIVE extra entries (a total of of 60 extra entries a day!). To complete this entry, all you have to is select an item from the shop on that entry, copy the product URL or use one of the share buttons on the product, and post it to social media – Instagram, Facebook, Twitter, Pinterest, your blog, etc. Then copy the URL of YOUR post into the box on the giveaway widget – easy peasy! You can also now “heart” items from Etsy shops for an additional 8 entries per day, too!

Rules & other info: Giveaway opens at  12am 3/6 & runs until 12am 3/12 (Eastern Standard Times).  Giveaway is open to all eligible US citizens over 18, and international entries are accepted where allowed but postage must be paid by winner. There will be one winner per prize, drawn randomly using the Rafflecopter widget (YAY! Lots of chances to win!). Each item is mailed directly to the winner from the sponsor, who will be contacting winners individually to collect shipping info so please keep an eye on the email you use to enter giveaways powered by Rafflecopter with!

 

Prizes:

  1. Rainbow MEGA Monster by Lu & Ed
  2. Lucky Leprechaun Bow (your choice headband or clip!) by Elle Bee Accessories
  3. Green baby shoes by By Mindy
  4. Rainbow Child size Clouche Hat by Knits for Love
  5. 4 Pack Rainbow Cards & Rainbow Be Awesome Mug by Big Hugs, Little Envelopes
  6. Rainbow Monster Garland by Lisa’s Little Monsters
  7. Personalized Rainbow Family Name’s Heart by Selena Ashley Designs
  8. Rainbow & Leprechaun Hair Clips by Three Little Snowflakes
  9. Adult Size Rainbow Hat by Melli’s Yarn Works
  10. Rainbow Unicorn Mask (winner picks size!) by Deboop Shop
  11. Majestic Unicorn Mug by Rainy Day Geekery
  12. Furry Green Monster by Pink Sprinkles Plush
  13. Rainbow Stacking Toy by Outside Everywhere

 Click here to open the giveaway widget and start earning entries!

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2017: Achieve

It’s been a wild year and probably the worst year yet for my little biz, so I’m excited to wrap it up and head into 2017 with a blank slate & lots of ambitions, new products, and plans for improvement!

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See, my word for 2016 was Grind – I knew it was going to be a rough year: I got divorced and moved halfway across the country in November 2015, so I knew I’d be starting from scratch, struggling financially and trying to reestablish myself, my son & my biz. I had chose Grind because this year was all about breaking off the rough bits, uncovering the ugly and grinding it all smooth so I can polish my life & biz into exactly what I wanted it to be. Throw in an unexpected pregnancy & birth that were both exceptionally difficult, and woof. What a year. Grind was the perfect word for 2016.  

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My word for 2017 is going to be Achieve. Inspired by Lisa Jacobs, I decided to set monthly numerical sales goals – and I plan to shatter through them each month! I am going to Achieve more by focusing my efforts where I see the highest conversions for my business – here on my blog, through my newsletter, and by supporting other makers through community and collaborations. I will be relaunching my swag bag program & I am also going to book (at least) 3 events this year to continue establishing myself locally & spreading the word about my monsters, and also putting products up for sale in a local children’s boutique as well.

Besides the stereotypical “I’m going to get back in shape and do yoga every day and meditate more often” personal goals, I also am going to start attending a weekly mother’s circle, to help network & grow my local community, as well as attending more local events/dinners/shows/festivals. As a mother & maker, I feel like having a strong local community is imperative to growing personally & professionally. It’s so important to build your village!

I chose Achieve for my word for 2017 because I am going to achieve big things for my little monster biz, and in my personal life as well! This year is all about achieving my hopes & dreams. I want to spread roots here in Western North Carolina, to start making connections and friendships, and really make this place my home while growing my monster business to better support my growing family. ♥

Do you pick a word of the year to focus on? If so, what was your word for this year/will your word for next year be?

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On mothering a new baby & running a handmade business

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The last time I blogged, I was 40 weeks pregnant & had been struggling with prodromal labor for weeks. Though the last few weeks were incredibly painful and exhausting because of daily contractions that lasted for hours upon hours at a time, it was a painful, uncomfortable, difficult pregnancy from the get go. Zoey Rose was born October 12th, and it was a traumatic birth experience. Basically, it was all super rough. Pregnancy, birth, and new motherhood.

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I still get really emotional when I think of it, so I won’t go into details of her actual birth, but in my last post I talked about my frustration with the constant contractions & false alarms, and with everyone telling me “You’ll know when you’re really in labor”. I didn’t, actually. I had chorioamnionitis, an infection that spread from my amniotic sac & amniotic fluid to my placenta, uterus & cervix. I started having bad stomach cramps, followed within a few hours by a fever of 103.7 & uncontrollable shaking and vomiting. I thought it was just a stomach virus. My doctor wanted me to come in for fluids, and by the time I got there I was in so much pain I couldn’t walk or talk (except to scream a few choice words). It wasn’t contraction pain, it was constant, excruciating, sob-crying producing pain from the bottom of my ribs to my hips. By then my fever was 104.2 & I found out I was 9cm dilated. Thankfully they were able to get an epidural in to relieve some of my pain, and she was born a few hours later, through a fast, traumatizing birth. She spent an equally traumatic week in NICU.

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Finding out that I had a life threatening infection that could have taken both me & my daughter if I had waited just an hour or two longer to get to the hospital, followed by her NICU stay, shook me to the core. In the weeks immediately following her birth, I suffered from severe depression and what felt, inexplicably, like survivor’s guilt. Because of her NICU stay, our breastfeeding journey was a little rocky starting out, which any breastfeeding mother will tell you is an emotional battle to begin with. Due to the antibiotics she received, she had gastrointestinal distress for the following week and a half after leaving the hospital and cried & vomited almost constantly. After that, she was in a hip brace for weeks and constantly screamed and cried, and vomited, because of that.

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My pregnancy, birth experience and the early weeks of caring for Zoey were not bubbly, beautiful moments of motherhood. I struggled a lot with depression & anxiety as I tried to care for an extremely fussy baby, home school a 5th grader & somehow plan to return to my business, as NOT working at all was not an option because we simply couldn’t afford for me to not work at all for several months, unfortunately.

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I won’t lie – in those early weeks of fresh, angry, projectile vomiting babyhood, when she would scream no matter I did to comfort her, nurse to the point of projectile vomiting then scream some more, then wanted to nurse to comfort herself after screaming and crying, then back to screaming as soon as she finished nursing until she projectile vomited again, rinse and repeat, I would weep and tell my partner I was just going to have to go back to work outside of the home because I just didn’t think I could balance caring for her, schooling Gauge & running my own business. I was devastated at the thought of having to give up my monster making, but at the time could not see any way I could manage it all. I would get her to sleep and before I could take five steps or touch my fabric she would be awake screaming angrily again. I just felt so drained & like I would never be able to feel creative again.

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Then somewhere, around that fourth or fifth week, she finally started to chill out a little. That’s around the time she gave me her first smile and it was like the dark sky split open & kittens puking sunshine and farting rainbows spilled out of the crack. I started to put her in a Beco baby carrier my friend Magda sent me or the ring sling my friend Kimberly had mailed me while I was still pregnant, and was actually able to sew a little here and there. We readjusted our schooling schedule & lesson plans a bit, and my son quickly caught up on missed lessons & surpassed our semester goals.

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Over this last month, things have done a total 180. I surrounded myself with positive affirmations, positive people, and started meditating on positive thoughts every morning again, something I hadn’t been able to do in those early weeks no matter how hard I tried. I was able to get a large batch of monsters made & into the shop in time for Christmas – thanks to baby wearing. I think baby wearing literally save my sanity – she only sleeps when she is being held or very rarely, sometimes in her swing for 10-20 minute spurts. But thanks to wearing her, I was able to start sewing every day again while she napped against me, allowing me to slowly settle back into the mindset being a business owner. In the past two weeks I’ve even been able to outline ideas to make 2017 the best year ever for Lu & Ed – with lots of flexibility and options, because with this little firecracker, who knows what the next year will hold?

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Maybe it’s because I had unrealistic expectations about being able to dive right back into monster maker while I wore my happy, gurgling baby right out of the womb. Maybe it’s because I had rigidly blocked off the week following her birth from visitors at our house, unaware that week would be spent sleepless in the NICU unit. Maybe it’s because my son was such an easy pregnancy, birth and baby a decade ago, maybe that is why I felt so helpless & spent. Maybe it’s just because each pregnancy and birth experience and baby is so wildly different and unique, but these past two months were nothing at all like I anticipated. They were dark, difficult weeks & while the past month has been better and I am feeling more like my old self, and I am finally reclaiming and revitalizing my business from it’s stasis of the past several months, I would be lying if I said I was totally out of the dark emotionally and mentally. But I have learned a lot about what it means to be a small business owner & to mother a new baby at the same time, and these are important lessons for maker mamas because the stigma that new mothers should be basking in a happy glow with a pep in their step is just another one of those things that puts pressure on new moms & keeps them from reaching out when they need help & support. Motherhood and small business ownership isn’t some picture perfect Instagram feed. So here’s what I’ve learned about mothering a new baby and owning a handmade business:

It’s okay if you didn’t plan well enough for your maternity leave and unexpected  expenses, losses or struggles arise because of it. There’s no way to plan for every possible scenario, no matter how hard you try. I had a solid plan set in stone for my maternity leave but my last trimester was spent in so much pain I couldn’t even lean over to cut out monster bits, I couldn’t sit to sew, and I was unable to follow through with that plan because I wasn’t able to make the inventory to make the income needed to actually even take a maternity leave, not to mention our NICU stay drained the savings account between gas, lodging, and having to eat out constantly. And that created a lot of stress for me, but you know, c’est la vie.

It’s okay to avoid (or even remove from your life completely) negative, toxic people. I didn’t/don’t have the capacity to handle drama, negative degrading remarks or toxic people – and I’m pretty sure my mama fans know that nothing like a new baby brings out the judgmental and unintentional meanness of others. The first weeks when family members kept lamenting “She’s SO fussy, how do you stand it?”, “Haven’t you tried to get her to stop crying?”, “Does she always cry? Why don’t you do something about it?”, “Maybe she has a disease, have you asked her doctor why she’s always crying?” or “Why don’t you give her formula instead of breastfeeding if it’s so hard?” alongside remarks about how I had a BABY now, it was time to shelf my business; it was soul crushing. From there, I only made room in my life for people who empowered me, comforted me or gave me positive energy. I was not in a good place mentally to allow anyone else access to me without being reduced to a sobbing mess. And that’s okay.

It’s okay to feel guilty. Trust me, no matter how much grace you give yourself, there’s guilt. Guilt for working, for not working, for wanting to work, for not wanting to work, for not being able to work because your baby is needy, for never wanting to work again because you just want to soak up these peaceful, sweet sleepy moments with your baby, for asking someone else to hold your baby for a little while because you’re overwhelmed, haven’t peed all day & just need to breathe for a few minutes. So much guilt. So much stress.

It’s okay to struggle. It’s okay to lose sight of your goals, it’s okay for things to not go how you planned, it’s okay to miss deadlines, it’s okay to be frustrated, it’s okay to feel like giving up, it’s okay to be unsure & insecure. You can make new goals, you can make new plans, you can set new deadlines. No number is worth unnecessary mental stress, especially during this already emotionally jacked up time of new motherhood.

It’s okay if what worked for someone else doesn’t work for you. You have to try absolutely everything to find what works for you. No one has any magic advice to make all the pieces of new motherhood & business ownership to go together seamlessly. (I don’t even know if they can go together seamlessly).

It’s okay to be frustrated and unsure. What worked yesterday may not (probably won’t) work today. What worked for your business last year may not work for it this year, or next year. What worked to keep your baby happy yesterday, may not work today. I learned you have to try new things, try a new schedule, try new content, try new creations, try new ways to make your baby happy, every single day. Some things work. Some things don’t. And that. is. okay.

It is all okay. All of your feelings are valid. All of my feelings are valid. There is no wrong way to feel. There is no right way to feel. Being a mother is an emotional shit storm. Being a mother to a baby who was in the NICU is an emotional hurricane. Being a mother to an extremely fussy baby while trying to run a business, is like an emotional nuclear explosion. It is all okay.

It. is. all. okay. That is what I learned.

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Monster Mash! Easy Peasy Monster Halloween Costumes & Accessories

This year, I had the honor of collaborating with Opposite of Far for a monster themed Halloween photo shoot done by the lovely Qiana K! Opposite of Far launched her Monster Masks, which are fun, colorful, and when paired with basics from Primary.com & monster trick or treat totes or stuffies from my shop – make the cutest simplistic monster costumes ever!

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Aren’t these little monsters the cutest you ever did see?! Hurry to place your monstrously awesome Halloween orders – it’s spooky how soon it will be here!

 

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Making Back to School Monstrously Awesome – Qiana K Photo Shoot!

Just because we’re homeschooling this year, didn’t mean I didn’t get to have fun with back to school photos! I was honored to be able to send some of my monsters to the awesome brand photographer Qiana K to be a part of her Back to School shoot – and boy, I love love love what she did! Here’s a collection of images from the shoot – Qiana made it easy to make back to school monstrously fun, with cute clothing, great fall accessories and fun monster toys to give as back to school gifts from yours truly. 😉

Other brands featured:

Little Nugget KnitsThe Wishing Elephant Bright Eyed Baby  / Greyson & ColeFJ’s Pop ShopPegheads / Sunshine by Channon / Spunky Onion

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Aren’t these images darling?! Those grins! Gah, these little dudes stole my heart!

If you are a maker looking for awesome brand photos, definitely be sure to book a session with Qiana – her work is amazing, she is incredible to work with and her fun style & great attitude is infectious! Coming soon: A gallery of images from my monster mash Halloween collab shoot by Qiana, with Opposite of Far!