As a mother to a preteen AND a baby, I can honestly say it is super exciting to see how much the children’s fashion industry has evolved since my son was a baby/toddler! There is still a huge fast fashion market, but you can also build a lasting wardrobe for your child that is fun, fashionable & ethical through independent designers, makers & creatives! Today, I am so excited to introduce Mindy of Milkweed Baby & share her shop (plus a sweet discount code!) with you! She makes the most adorable, high quality and durable baby shoes I have encountered – Milkweed Baby are the only baby shoes we have ever bought for Zoey Rose, and the only ones Zoey will actually keep on her tootsies! Mindy is mama maker driven by quality & great design, and below, you can get to know her & see a sampling of her work!
Tell us about yourself:
Born & raised KC… and still here. But I think it’s great here! The only thing that would get me to move is a beach on the west coast! I had planned to be a golfer, I played in high school until an injury stopped all that. So instead of a golf scholarship I went to art school. I majored in painting at KU and dropped out with 3 semesters left because I was afraid of a “do you want fries with that?” degree. I worked a variety of jobs after that. The last was 9 years as a marketing coordinator for a seminar company. While working there I started my first business, by Mindy. I was laid off while on maternity leave 2 years ago and it was during that time that Milkweed Baby was born.
When did you first find your love of creating?
I don’t remember a time when I didn’t love creating.
Have you always been a textile sewist?
NOPE! I learned to sew when I was 27. I wanted to make a gift for each of my bridesmaids, so my mom helped me sew them each a bag. And that was that! I was hooked!!!
When did you begin to create baby products/How did this become your central
I started making baby shoes in 2010. I’d been making a variety of things, coffee cup sleeves, totes, bow ties, knit ties, clutches, aprons and so on. Nothing felt right.
I was at a pop up and saw how people couldn’t control themselves with baby items. They are just so cute! So I decided it was the market I wanted to get into.
I did a bunch of research and found the soft soled shoes that I thought looked cool were really hard to find. So that’s what I was going to make. And through a bunch of trial and error, I worked it out.
What sets your baby shoes apart from the rest?
1. My style (I don’t do ugly). 2. My quality (read attention to detail & perfectionist nature).
The baby & children’s market is heavily saturated and highly competitive –
what is your advice for makers in this industry to help them stand out &
grow their client base? Find your style identity and stay true to it. It’s really easy to pander to the audience, but it’s not satisfying. “YOU DO YOU”. Get your product in front of as many people as you can. If you are passionate and make a good quality product, people will buy.
How did having your first baby impact running your small business?
This is complicated. Having my first baby almost killed my business and made my business my full time gig. I basically took a year off when I had my daughter, and during this time a local gal hard core ripped off my designs, undercut my price by a mile (she uses lesser quality materials) and moved in on all the local shows. Also during this time, I was laid off from my full time job of 9 years… so this became my full time job. I have to say, I thought it would be easy to work and take care of a kid! HA!!! Only someone without a kid would make that assumption!
What can makers & small business owners expecting a baby do to prepare
their business – and themselves! – for such a big change?
You know, so much depends on what kind of kid you have. Mine rolled over at 6 days old, so she could never be left alone. My best advice is to prepare your finances to have some down time. Amp up as much stock as you can before baby comes so you can still keep up with shows and online without needing to make much (prevent people from moving in on your “turf”).
Expect the unexpected.
What is your favorite method of self-care as a mama & a maker?
Walks, Sleep, Wine, meal planning (it’s the only way we eat healthy), and every 3 weeks I get my eyebrows waxed
Do you bring your baby to events you vend at? If so, how do you balance motherhood & face-to-face business transactions with customers?
Mostly we have my mother-in-law watch my daughter while my husband & I run my booth at shows. However, we are about to do 2 big ones where childcare is not going to be an option. So we will see. I think the plan is to get a cheap tablet and load Daniel Tiger on it. And coloring books and crayons. Probably, my husband and I will take turns chasing after my daughter and making sure she doesn’t break any ceramics or topple any displays. And my husband will have to leave me for a couple hours each day to handle her naps.
How many pairs of your handmade baby shoes does your own sweet little baby
She has 1. I know, I know. Everyone always gasps when I tell them that. Here’s the deal…
I love all of my fabrics, so choosing is impossible. So I just pick 1 or let her pick 1. I make a pair & that’s it. I need to be making these shoes to sell because I need the income.
I recall something about the cobbler’s child has no shoes?
What is your favorite color?
Green (many shades of green… aqua, seaglass, olive, mint, kelly, emerald… just not hunter)
What is your drink of choice while you sew?
5pm —> WINE (shiraz or rose)
Television or music while you work?
Music (TV is too distracting and I really need to be looking at the sewing machine)
Lastly – Have you ever made yourself an adult size pair of slippers?
No. Maybe next year!
I hope you enjoyed getting to know Mindy of Milkweed Baby! Be sure to visit her on Facebook & Instagram, and you can use code LUANDED to save 20% of baby shoes in her online store!
code valid 2/1 through 2/28/18