Today, I’m interviewing Erin of Create Custom Critters. She designs & sews sustainably made bedding children using fabric that is designs and printed in America with non-toxic, biodegradable inks & organic materials, as well as a line of baby clothes! I’m so excited to show off her amazing products & help you get to know her.
First, tell us about yourself!
Most of my time and energy goes to my three kiddos. I have a 2 and half year old daughter and 8 month old twin boys. I live with my family in New York State and thrive on the fast pace that is associated with the area. I love hiking, DIY projects and continually learning and exploring.
When did you first begin to create?
I have always loved trying different crafts and projects. It is so fun to explore different colors and textures. In the past I have tried painting, knitting and other needlework crafts before falling in love with sewing.
Have you always worked in textiles?
Before starting CreateCustomCritters I spent 4 years working in a fabric shop. This gave me a lot of insight into different color and style trends. I also learned how quality of fabrics and manufacturing processes can greatly differ. That is why it is so important to me that I create an exceptional eco-friendly product.
You create beautiful bedding sets for children – How did you discover that niche market?
Once I started sewing I quickly fell in love with making baby blankets. I find that they make such an adorably useful gift. It warms my heart to know my gift will provide years of comfort and warmth. It wasn’t too long before I had given a bunch blankets away as gifts to my friends and family. I soon decided to start selling baby blankets on Etsy and have grown greater than I ever first imagined! I have made a great effort to listen to my customers wants and needs. Almost every new item I have developed began with the desire to help a give a customer what they were look for. .
What is your favorite thing to sew?
Hearts of Hope! I started Hearts of Hope Program after my own painfully emotional NICU experience. I decided I wanted to help and offer a free pair of fabric hearts to those parents enduring the NICU experience. Parents are able tuck the hearts against their skin to transfer their scent to the heart. The hearts are then placed alongside their baby leaving the familiar scent of mom or dad with their baby. My HOPE is that these hearts will bring comfort and healing to those enduring the NICU experience.
Tell us about your tee shirt line – what inspired the venture into apparel from your traditional home decor item?
As a maker, I love to test and try new processes. Starting an apparel line has given my the opportunity to explore different design elements. I love pushing my abilities to new limits. I am now working to expand my apparel offerings to more products.
You have small children at home and run a booming nursery bedding & apparel business – what is your best advice for maker moms trying to balance mothering toddlers & running a business?
It takes a whole lot of structure,flexibility and grace. A clear plan allows me to dig deep and get quality work done in small increments of time. When my kids are sleeping that is my time to hustle and get the work done.
How many quilts that you have made that you use in your own home?
None! As a maker, there are often too many creations to keep. Many of the things I make I either sell, give as customer gifts or baby shower gifts for friends and family. Though I have made blankets, curtains, upholstered furniture for our home.
What is your favorite sewing tool you just could not create without?
My sewing machine! I would be lost without it.
What is your favorite kind of music to listen to while you create?
I get most of my work done while my kids sleep. It sounds lame, but most of the time I just enjoy the silence since my days are filled with chaotic noisy little ones. However, if I am in a singing mood my favorite playlist is energetic alternative 90 hits.
As a mama maker, tell us what a work day looks like for you:
My workflow is constantly adjusting as my kids grow and change. There’s a fluidity between work and home life and the two are often blended together.
It is so cool to meet & learn about fellow makers & mothers, and especially sustainably minded makers like myself! If you want to follow more of Erin’s adventures balancing motherhood with twins & being a maker, be sure to follow her on Instagram & Facebook! And don’t forget to pop over to her shop & check out all of her amazing work!