life, Parenting

Ending Food Poverty – The Lu & Ed Lunch Program

$1 from every Monster sold through luanded.com will go to end food poverty in American schools.

Lunch shaming is an embarrassing epidemic for children in America. When children have insufficient funds on their lunch accounts, most schools have policies where the child’s hot lunch is taken away and substituted with a brown bag lunch consisting of a cold sandwich and piece of fruit – or in some cases, they are forced to watch staff discard their tray of food into the trash, and are left with nothing at all to eat for lunch, a cruel form of punishment for a problem that they can’t control. You can read more about the sad epidemic of food poverty in American schools here.

I am passionate about creating change with this little monster making business of mine. I already make a monumental environmental impact by using only textile discards, which diverts tens of thousands of pounds of textiles from landfills annually, but I want to use Lu & Ed to directly create positive change in children’s lives as well. I’ve been working out the kinks for the Lu & Ed Lunch Program since January, and I’m so excited to launch it!

All through September, $1 from every monster adopted through my shop will be donated to pay outstanding lunch debts & load funds onto lunch accounts at *Riverbend Elementary in Clyde, NC, a school in a region with an incredibly high level of food poverty.

*My original choice to donate to received a grant and is able to offer free lunches to students for the 18-19 school year, yay! With the help of the staff, I selected Riverbend Elementary, a school where over 50% of students are on food assistance.

Beginning in September, I will take also be taking submissions for the next school to donate to in my Facebook group

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Members can submit their child(ren)’s school or a school in their community through the 7th of each month, then I’ll create a poll for members to vote for the next school to receive donations. Members can add family or friends to the group to use their voices to vote for their local school.

The same school won’t be chosen twice in one academic year, allowing for a total of twelve schools that will receive donations from the Lu & Ed Lunch Program to pay off student lunch debt & load funds onto low income students lunch accounts, and to help fund summer lunch programs for communities where children face hunger at alarming rates.

How you can help:

Spread the word about the Lu & Ed Lunch Program – share this blog post with your friends

Join my VIP group & nominate your local school

Add your friends and family to the VIP group to increase the impact we can make together

Donate directly to your local public schools

Business, marketing

Community over Competition – Low Cost, Effective Marketing for Makers – Lu & Ed Swag Bags

If you are interested in applying to be a part of Lu & Ed Swag Bags, hop over here and fill out this short form! If you have any questions, please feel free to email me at cody@luanded.com.

As an owner of handmade business, I am always looking for creative ways to reward my customers for supporting my dream and allowing me to stay home with my young children. As an advocate for the handmade community, I’m always looking for ways to introduce people to shops I love. So, several years ago, the Lu & Ed Swag Bag program was born! If you have ordered from my shop in the last 6 years or so, you probably received a sweet little swag bag with your order, full of coupons & samples from other small shops, like the ones shown below.

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I’m always looking for new shops to collaborate with, and so I wanted to talk about the program’s benefits, effectiveness & perks of sponsoring the Lu & Ed Swag Bag program.

If you’re just discovering Lu & Ed and aren’t sure about my reputation – hi! My business has been featured in Parents Magazine, on Buzzfeed, in top parenting blogs around the world including Hello Wonderful, Mindful Mavericks, Destination Nursery, Punky Moms  and more! I’ve been making monsters for almost 9 years and have a highly engaged audience that frequently makes purchases from the swag bags!

It sounds a little strange, right? Send me your products to send to my customers? I was worried it might, but I know for a fact putting products right into the hands of your target audience works. Here are a few real life examples:

  • I won a giveaway The Gnarly Whale Shop had 6 years ago, and after trying their lip balm from that giveaway, I became a loyal customer. I exclusively used their vegan lip balms and shampoos for years, thanks to that one sample lip balm!
  • I recently got a swag bag from Mommy Con, which had a sample of a face wash & lotion in it. We now use that brand exclusively for my son, because it is the only face wash that helps with his break outs!
  • I was recently drawn to test a product for Mandelin Naturals. Long story short, I just spent $40 in her shop & my mom now exclusively uses their soap, rollers and lip balms as well.

For further testimony directly regarding working with Lu & Ed, I have heard from people who won prizes in my multi-vendor giveaways I’ve held on my blog over the years who have emailed me to tell me that they purchased from the vendors many times after receiving a prize from them.

A lot of Lu & Ed Swag Bag participants receive multiple sales from the bags + some makers have gotten up to $1000 total combined first wholesale orders with repeat orders from participating in the bags over the years! Most makers participate in 2-5 rounds of the swag bags because the ROI is so high. Yay!

In addition to purchases through the bags, a lot of buyers show off their swag on social media, tagging the sponsors, which in turn offers even more exposure from the bags!

Participating in the swag bags is low cost, direct, effective marketing that isn’t costly and uncertain, like online ads, and has a much higher ROI (return on investment).

How are they so effective? Being a maker with a tiny budget for marketing services myself, I knew from the start that I wanted to make this program truly beneficial to swag bag sponsors as possible, and in doing so, I only accept swag sponsors that I know my customers would adore so that everyone will benefit greatly from it. Our target audiences need to be similar in order for the samples to convert into purchases. I have spent almost a decade getting to know my amazing customers & what they like, so I only accept swag for kids,  parents & women that fall in line with sustainable, alternative brand.

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For my first initial bags, I received items from hair clips made with upcycled fabrics, eco-friendly greeting cards and bookmarks to coupons for 30% off for over ten brands for the trial bags. As the first few swag bags went out, I remember that I was a so nervous – I really wanted my customers to enjoy this extra reward and I hoped that each artist involved would benefit immensely from it. As the first bags arrived to my customers, I received instant feedback – people loved them and adored the products from the sponsors! Armed with newly inflated confidence, I set about collecting applications for round two of the swag bags – and I have now sent out swag bags with samples and coupons from over 250 different makers!

I *wish* I could do the service for free but the bags add about a half pound to every order, which greatly increases shipping costs, so I charge $5 per 25 items (or $5 per 50 art prints, as they are much lighter) though I do not make money & still lose quite a bit of profit in shipping fees, assembling the bags & in time spent communicating with sponsors, promoting the makers on social media, etc. but it is a labor of love and I adore using my established small business to help other makers grow their business!

As I have developed and refined this program, I have learned a lot about the handmade community and it’s unique needs – especially that it can be really difficult for niche shops to find effective ways to get their products in front of new consumers, and I want to bridge that gap. I want to help make it easier for like-minded businesses to be discovered and loved the way they should be for their unique offerings! I am excited to see where this swag bag program goes and how people benefit from it!

If you are interested in applying to be a part of Lu & Ed Swag Bags, hop over here and fill out this short form! If you have any questions, please feel free to email me at cody@luanded.com.

Eco, Uncategorized

CoffeeSock: it is not as weird as it sounds, and you totally need one

If one of your New Year’s Resolutions was to go a little more green, use a little less paper, or drink better tasting coffee, you will LOVE this radical invention I am about to introduce you to!

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I ordered a set of CoffeeSock reusable coffee filters about 4 months ago, and I made the switch from paper filters to cloth. I wasn’t sure what to expect, and was worried it would make my coffee taste a little funky, but honestly, I have never had coffee brewed at home that tasted so good! Add in the fact using CoffeeSock filters reduces paper consumption & waste, and you can see why any sustainably minded mama who loves coffee needs these in their lives!

This company gets some extra bonus points for being handmade in America – you can “meet” each team member & learn about them on their maker page. You can also take a virtual tour of their maker space. The transparency and personality behind this brand/product is what sold me on testing it out – and what will keep me coming back!

Care for them is super easy – rinse with hot water after each use & hang to dry, and boil once every 6-8 weeks. They last up to a year with proper care. I can honestly say, I doubt I will ever go back to paper filters! A set of two filters is just $13, so they actually save you a bit of money if you drink coffee at home regularly. Paired with their sustainable production and reduction of paper waste, that makes them worth every penny, in my book!

I wasn’t paid for this post, and I bought my CoffeeSock filters with my own money, no discount, so this is not an ad in any way – I just really adore this eco addition to my morning routine and wanted to share with other sustainably-minded individuals!

What do you think? Will you try out reusable CoffeeSock filters, or stick with paper?

makers, Uncategorized

Meet the Maker: Dani of Big Hugs, Little Envelopes – a maker every maker should know!

You guys, this Monday, you can thank me for starting off your week introducing you to a maker who creates supplies that makes running your business so much more fun & colorful, and soon, SO much easier! Get to know Dani & all the services & products she offers makers below, and be sure to visit her shop Big Hugs, Little Envelopes to view the full range of products as well – she is offering 20% off with code SAVE20 to all Lu & Ed readers through December 31st, 2017! Thanks, Dani!
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Heeeey Dani! Welcome to my blog! Let’s get started – why don’t you tell the readers all about yourself?

Hey, guys! I’m Dani, a life-long Colorado girl, mama of two rad boys, and wife to one totally amazing dude! I am a teacher by trade and actually taught elementary school for 12 years before deciding to take a break and stay home with my kiddos! I have taught every grade K-5 and loved them all, but 5th grade will always have a very special place in my heart! My schooling has all been centered around teaching, of course! I am certified to teach K-6 and, am endorsed in gifted education. With my Masters in literacy, I am also endorsed to teach reading K-12 (though I haven’t yet ventured into the land of middle or high school!). I also have a minor in French, but I tell ya what… that is definitely a “use it or lose it” skill. I’m bummed that I don’t get to use my French more often, and I fear I am forgetting it quickly! In my free time (wait… what’s that???), I love movies with my family, dance parties in the kitchen, scrapbooking, writing, reading, running (slow as a turtle!), and enjoying the gorgeous outdoors of Colorful Colorado. I couldn’t ask to live in a more beautiful place!!! I almost never watch live TV, but I love to pop on a show while I work, and my current Netflix/Hulu/HBO streaming addictions include America’s Got Talent, Shark Tank, Grey’s Anatomy, Big Little Lies, and This is Us!
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Have you always been such a wildly creative person?

Well, that is certainly a lovely compliment – THANK YOU! Yes, I have always thrived on creativity. For as long as I can remember, I’ve been making and writing and doing… It’s in my blood, as I think is the case for all creatives! I can remember making little dresses for my dolls when I was very young out of random things like toilet paper and yarn. Over the years, I have experimented with MANY creative outlets, including drawing, painting, clay work, sewing, cake decorating, jewelry making, embroidery, crochet… You name it! If it involves the creative process, I’ve probably tried it!
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How did you get started in digital design & print services?

It’s a funny story, really! Let me back up a bit… I’m super big on the idea of Happy Mail. It’s always been very important to me to send thank you cards, birthday cards, anniversary cards, etc. As a kid, I even had several pen pals around the world. I just truly believe that a simple card in the mail with a handwritten heartfelt note has so much power to make someone smile. So often, the mailbox is filled with bills and ads and other junk. Personally, I love getting a note in the mail, and I know other people do, too! It’s such a sweet way to brighten someone’s day, and the ripple effect of kindness is fascinating to me. I LOVE the idea that I can literally send a smile through the mail, which has the power to turn someone’s day around, and in turn, they could smile at someone else who needs it, and on and on… You just never know how far it’ll reach!
Fast forward to about 3 years ago. With the pause in my teaching career, I had more time to embrace some of my hobbies again. I’ve been obsessed with scrapbooking and paper crafts since before my first son was born 10 years ago, and with my newly found freedom, I picked up card making, which quickly became another obsession! I bought up a TON of stamps, inks, card stock, patterned paper… Oooooh boy! You already know how I feel about mail, so I found myself making cards for anyone and everyone! Eventually, people started telling me I should sell my cards. I thought they were CRAZY! Who in their right mind would pay actual money for them??? But, with some AMAZING cheerleaders behind me, I decided I had nothing to lose! I started up my Etsy shop, Big Hugs Little Envelopes, keeping in line with the idea that, although it may be a small envelope, it contains a big dose of love and kindness! Sure enough, my biggest cheerleaders became my first customers, and my little shop was up and running! Before long, people were asking me if I could make signs and shirts and other items. I’ve never been one to turn down a creative challenge, so I embraced all of the requests! One thing led to another, and before I knew it, most everything I was doing was digital. I now have a whole crew of machines here in my crafty space that help me do what I do! If you had told me three years ago that I’d be where I am today, I would have called you crazy! I never in my wildest dreams thought I’d be running a successful business doing digital and print work, but I wouldn’t change a single thing!
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What is your favorite products to design?

Oooooh…. That’s a toughie. I am completely fascinated by the sublimation process, so one of the most satisfying things for me to create is mugs. It’s so wild to me that I can design something on my computer, print it out using special ink and paper, and then permanently transfer it to a mug that then is dishwasher and microwave safe! Even though I’ve done it hundreds of times now, it still feels like magic to me every time I take the mug out of the press! On more than one occasion, I’ve found myself saying aloud, “That is so stinkin’ COOL!!!”
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Making for makers must be so inspiring – how many different shops do you work with in a month, usually?

Ohmygosh, it REALLY is! When I started this gig, I had NO idea there was such an amazing maker community out there, but I am so incredibly honored to have found it and become part of it! At this point, over half of what I do is for other makers! I would say in any given month, I work with 20-30 shops, which blows my mind! It gives me so much satisfaction knowing that my small business is, in turn, helping their small businesses! My philosophy is that we are all in this together, and that there is plenty of love to go around. It’s that whole “Community Over Competition” idea, and I embrace that wholeheartedly. I seriously love promoting other makers, as you’ll easily see on my social media platforms! My wish is for all of us to be successful, and if what I do can have a hand in that, I’m thrilled! I’ve also become amazing friends with so many other makers throughout the process, and have gotten to know some super sweet, highly talented people (like YOU!!!)! Sometimes I even get to meet them in person, and that is AWESOME! (This summer, I got to meet the lovely Sue from Glass and Stone – my heart was SO happy!!!)
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You are one of my favorite people to follow on social media – you are so positive! What sort of daily routines do you have in place to keep the happy flowing?

Oh wow, thank you! That is so kind! It involves a lot of coffee! Haha! But truly, I really just try to live in the moment. I have come to realize that life is so short and so precious and that we are all on this planet together. I personally have felt the effects of kindness and love, and I know first hand how powerful that can be, so I just want to do my part every single day to pass that along to others. I genuinely believe in the magic of a kind word, a hug, a smile… My home is filled with inspiring quotes, which I look at daily, to remind me of how lucky we are to be part of this amazing thing called humanity.
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You specialize in custom branded goodies for makers, so I have to ask. What are three MUST HAVES for makers when it comes to branding materials?

For me, my business is all about the human connection. So, while a true marketing professional might disagree, my must haves involve things that help people connect on a personal level. I love, love, love creating stickers for makers to use on their packaging as a fun way to say thank you to their customers.
I also believe in a handwritten thank you note with each order, so custom logo cards with a space to write are always a favorite of mine!
And of course, I think a key aspect of any business is the ability to be easily recognized, so anything that includes an identifiable logo is huge! I love creating logo stickers, notecards, mugs… you name it! 🙂 If people see your logo and immediately associate it with your high-quality products, I think you’re doing something right! 🙂
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Tea, cocoa or coffee?

Oh girl, why do you have to give me the hard questions??? Is “Yes, please!” an acceptable response? 🙂
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What is your favorite color?

Again with the hard questions!!! I love all things rainbow, and any color that is bright and happy is good with me! Current faves are any and all shades of teal/turquoise/mint/pool, pinks, purples, and sunshiny colors like yellows and oranges. I’m gearing up for fall, though, so I’m sure I’ll soon be surrounding myself with warm, calming browns, deep oranges, and dark greens.

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Is your home as colorful as your products & social media feed?!

Haha! Yes. Yes it is! Like I said, color makes me so happy, and I love surrounding myself with it. It really does have an effect on my mood! When I want to be calm and peaceful, I find myself retreating to my bedroom, which is done in pale blues, gentle browns, and soft greys. When I’m feeling energetic and productive, I’m most often found in my maker space, which is full of all things bright and cheery and motivating! A good bit of my decor in there is actually handmade goodies from other makers! My kitchen and family room are warm and inviting, with the reds and yellows and browns that make me feel comforted and safe at home. It’s all about color around here! And of course a good bouquet of colorful flowers in any room makes me smile, too!
It was so fun getting to interview Dani & introduce you all to her amazing shop. She has something very, very exciting in the works and you NEED to follow her on Facebook & Instagram so you don’t miss out when this project launches!
Monsters

What Mon-stors are Made From: Stop! It’s Snuggie Time!

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Am I alone in thinking that Snuggies are absolutely fabulous, if quite impractical if you aren’t 6’5″? I think part of the reason I adore them so much is because I frequently get these in donations & find them at salvage centers and I can make sooooo many Mon-stor toy storage bags & stuffed monster toys from them! Today, I’m showing off a few from a recent upcycle of this beautiful blue Snuggie!

To make Mon-stors, I also use things like curtains, sheets, pajama pants, dresses or skirts for the lining. Here, I used this curtain that had a some stains from bleach splashing it.

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I combined those two, to make this huge Mon-stor toy storage bag! (He’s still available in my shop, too!) My big toy storage bags fit a LOT of toys – 9 Build-a-Bear sized stuffed toys, almost an entire load of laundry, 11 pairs of jeans, or a butt load of MegaBlocks, haha! They are ideal toy storage for play rooms or kid’s rooms, or make great hampers for pre-teens! Smaller children especially love “feeding” their Mon-stor toys – it makes cleaning up fun!

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Now, like I mentioned above, I can usually make a LOT from an adult sized Snuggie – here are two other Mon-stors I made! This one is lined with vintage fabric that was donated to me – it was going to get thrown into a box on the curb for the garbage man, and a friend scooped that box up & brought it to me instead!

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This one is also lined with some vintage material – a table cloth another person’s grandmother was going to throw out, but they rescued and put in my hands! This small Mon-stor toy bag is also available in my shop!

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I also made a few stuffed monster toys from this awesome, vibrant blue, but unfortunately it was right before The Big Crafty event I did in July in Asheville, so I sold a  lot of them before I snapped photos because of the pre-show chaos! I did snap this photo on the 4th of July, which has two of the four or five I made in it! I can’t remember exactly how many I was able to squish out of that Snuggie.

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If I were pressed to say, I may say that Snuggies are my favorite textile discard to work with. Unfortunately, they were a “trend” item and a TON of people bought them during the hype… to later throw them into donation bins or worse, just into the trash bin. But due their popularity, I do receive them in donations or find them at salvage centers frequently, often in mostly usable condition. If they are stained or worn out in places, I just cut around the stains and use those bits for dicing into stuffing.

Saving the world – one monster at a time!

 

Giveaway

Lu & Ed’s 7 Year Envyversary Celebration!

Hip pip hooray! Today marks 7 YEARS since I launched my Storenvy shop. Whoa. I can’t believe how far my little monster shop has come in 7 years. I can’t believe how much Storenvy has evolved in 7 years! When I joined, there was barely 500 stores on the platform, and now there’s hundreds of thousands of Storenvy sellers!

My business has grown so much thanks to all of you – thanks to your support, cheering me on, kind words, orders, referrals, fan photos to keep me trucking when my eyes are crossing from sewing too much. Thank you all. I couldn’t have made it this far without my sweet, awesome, wonderful monster loving fans!  I have made some super amazing friends through the Storenvy community – and I decided to reach out to some of my favorites to together a huge giveaway to thank you all for your constant support & love, and to celebrate 7 years selling on Storenvy! Woohoo!!

Sidenote: This will be one of the LAST giveaways I host this year, so if you want a chance to get your hands on some free Lu & Ed monster merch, make sure to enter and come back daily to earn your daily entries every day this week, too!

Speaking of daily entries, this giveaway has a ton of ways to earn entries, including some that involve Storenvy functions like Watching & Envying items on Storenvy. I’ll post screen shots on how to do that below – but first here’s the prize line up!

Small Semi-Custom Mon-stor – Winner chooses color scheme!

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Zombie Tee from Zom’s – Winner picks size and styleIMG_8277

Winner’s Choice – Four hair bows or one headband from Bow Peeps

Delicate Star Necklace from Wilde DesignsNE038_DelicateSilverStarNecklaceByWildeDesigns_02_original copy

Double Set Kitchen Towels and Hot Pads from We R Crafts

Red Pendant Necklace from Wired Heart17861921_10155103306433898_2011750148484705881_n copy

Spring Headband by It’s a Girl Thing by Trinidadimage1

Art Print from Be You, Not Them17634614_10212738053357146_5386901653328931805_n

Cardinal Field Cards from Pinecone GroveNorthern_20Cardinal_20Card_20Display_original

Rainbow Unicorn Egg from Landon’s Toy Box17888186_10158884377780179_282247373_n

Now, like I said above, you can sign up for Storenvy to earn a good chunk of extra entries, so click over and sign up – the process takes less than one minute if you aren’t already a member, and it is one of the coolest online shopping platforms out there so we def want to make sure you get all signed up. 😉

Here is how to earn the Storenvy centric entries:  Watching a shop. This is like favoriting it so you don’t miss product drops! Here is a photo example – just click the “Watch” button! Then input your Storenvy username on the giveaway widget to complete the entry. (So I can double check the entries when selecting an winner!)

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Entries can also be earned by Envying a product. An Envy is basically “liking” the product. Your Envies will show up on your user profile so you can easily find items you’ve liked to purchase at a later date. They also show in the feed of anyone who follows you, allowing you the opportunity to start trends and become a popular user on Storenvy! Photo example below!

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Super easy peasy! You can also earn entries by sharing products from the stores to social media – you can do one blog post a day with products from each shop, share on Facebook, Instagram, or Twitter, or even pin some items to Pinterest! Then just post the URL of your share into the giveaway widget for the entry to count!

Here is all the official rules: Contest is open from 12AM EST 4/10 to 11:59PM EST 4/15. Giveaway is open world wide, where allowed, to entrants over the age of 18. International winners must pay shipping prior to their item being shipped. One lucky winner will reap all the prizes, selected at random by Rafflecopter!

Now, let’s get down to winning some stuff! The more entries you earn, the better your chance of winning all of these epic prizes. So click the  link below and start earning your entries!

>>> Click here to enter! <<<

Giveaway

St. Patrick’s Day Giveaway!

Happy March, mamas and maker friends! I’m so excited to bring you this HUGE collaboration giveaway this month – I hope you are feeling lucky! There’s over a dozen prizes – and over a dozen chances to win! Below, you can view the prize line up, then dive right into earning your entries!

Some of the options are new and can be done daily – like sharing an item to social media to earn FIVE extra entries (a total of of 60 extra entries a day!). To complete this entry, all you have to is select an item from the shop on that entry, copy the product URL or use one of the share buttons on the product, and post it to social media – Instagram, Facebook, Twitter, Pinterest, your blog, etc. Then copy the URL of YOUR post into the box on the giveaway widget – easy peasy! You can also now “heart” items from Etsy shops for an additional 8 entries per day, too!

Rules & other info: Giveaway opens at  12am 3/6 & runs until 12am 3/12 (Eastern Standard Times).  Giveaway is open to all eligible US citizens over 18, and international entries are accepted where allowed but postage must be paid by winner. There will be one winner per prize, drawn randomly using the Rafflecopter widget (YAY! Lots of chances to win!). Each item is mailed directly to the winner from the sponsor, who will be contacting winners individually to collect shipping info so please keep an eye on the email you use to enter giveaways powered by Rafflecopter with!

 

Prizes:

  1. Rainbow MEGA Monster by Lu & Ed
  2. Lucky Leprechaun Bow (your choice headband or clip!) by Elle Bee Accessories
  3. Green baby shoes by By Mindy
  4. Rainbow Child size Clouche Hat by Knits for Love
  5. 4 Pack Rainbow Cards & Rainbow Be Awesome Mug by Big Hugs, Little Envelopes
  6. Rainbow Monster Garland by Lisa’s Little Monsters
  7. Personalized Rainbow Family Name’s Heart by Selena Ashley Designs
  8. Rainbow & Leprechaun Hair Clips by Three Little Snowflakes
  9. Adult Size Rainbow Hat by Melli’s Yarn Works
  10. Rainbow Unicorn Mask (winner picks size!) by Deboop Shop
  11. Majestic Unicorn Mug by Rainy Day Geekery
  12. Furry Green Monster by Pink Sprinkles Plush
  13. Rainbow Stacking Toy by Outside Everywhere

 Click here to open the giveaway widget and start earning entries!