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100+ hashtags for handmade businesses, makers and small shops + tag hacks!

Do you ever wish there was just a perfect, ready to use, list of hashtags to pull from for Instagram? Well, now there is! I’ve been researching, experimenting, and perfecting the perfect mix of hashtags for a handmade business for MONTHS. Literally. I started the draft of this post in December of 2016, and have tweaked it constantly, adding & deleting tags constantly as I found which got the best responses, the most engagement, and of course the ones that didn’t end up throttling my posts, reducing visibility or even penalizing my entire account! (Yes! That can happen!!)

Below, you will find hashtags sorted into groups. There’s a various amount of tags in each group, and several are repeated in different groups. Repeated tags are great for use on basically any post about handmade businesses! Then there are some that are highly targeted for specific types of posts,  from WIP images to finished products to selfies & more! I set it up this way so you can copy & paste directly from this list into your IG posts, then add your own curated tags specific to your medium – for instance, I usually throw in tags like #monstertoys, #toystorage or #instagramkids for my Mon-stor posts. If you make jewelry, you will want to put in specific tags – #handmadejewelry #datenight #wedding #bridetobe #prom and so on! For drawing or painting or art makers, you will want to use specific tags like #prismacolor #penandink #drawing #watercolor and on and on. These little tag packets just help you get started!

WIP photos

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WIP (work in progress shots) are a great way to share your story as a maker. Humans are drawn to the process, and seeing products being made creates a connection between consumers and your product.

#handmade #handcrafted #creativedaily #wip #workinprogress #makersgonnamake #makersmovememnt #mycreativebiz #creativedaily #creativelifehappylife #abmcrafty #handsandheart #handsandhustle #cylcollective #calledtobecreative #artistoninstagram #abmcrafty #madebyhand #whatimade #goalgetter #cantstopwontstop #craftbuzz #handmadelove #craftstagram #makingart #doitfortheprocess #makearteveryday #creativeliving #creativelife #artsandcrafts

Product photos

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Show off your work! These tags are highly curated and many put your product photos in the sights of top handmade publications, feeds & influencers!

#handmade #handcrafted #makersgonnamake #makersmovement #mycreativebiz #handmadebyme #whatimade #creatorslane #handmadeisbetter #craftsposure #creativelifehappylife #helloimhandmade #supporthandmade #makersvillage #thehandmadeparade #makersofinstagram #abmcrafty #craftaholic #communityovercompetition #creativepreneur #creativedaily #handsandheart #handsandhustle #cylcollective #handmadewithlove

Selfies

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People love to know the person behind the process, so every once in a while, throw up a selfie and tell people something personal! Bonus points if you wiggle a handmade product into the pic, or wear jewelry/clothing from another maker and tag them in the photo.

#me #makersgonnamake #makersmovement #communityovercompetition #creativedaily #creativelifehappylife #abmcrafty #abmhappylife #selfie #behindthescenes #handsandheart #handsandhustle #goalgetter #goaldigger #meetthemaker #mycreativebiz #livecolorfully #mycreativebiz #makersofinstagram #ladyboss #girlboss #shescrafty #womanownedbusiness #womanpreneur #mompreneur #craftybitch #craftygirl #girlbossmoment

Sale posts

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Whether you are posting a discount sale, stating products are up for grabs, your new line dropped or that you just restocked, these tags will get your products out there and get people interacting with your posts!

#handmade #handcrafted #makersgonnamake #makersmovement #creativelifehappylife #abmcrafty #handmadeisbetter #makersofinstagram #shopsmall #supportlocal #golocal #buyhandmade #supporthandmade #shopsmallbusiness #womanownedbusiness  #creativedaily #handmadewithlove #ilovehandmade #handmadeshop #handmadeisbest #buzzfeed #huffpost #craftsposure #makersvillage #creatorslane #favehandmade #thehandmadeparade

Now for the fun ones – TAG HACKS! These hacks help you get more connections, engagement, and opportunities while also increasing engagement, but require a little work on your part to actually find the tags best suited for use for your medium/brand/products/audience.

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Publications

Do you know a publication, popular Instagram account, blog or magazine you want to see your stuff – and maybe share it? Find out if they have specific tags for reposts, or a tag for their brand, and USE IT. Search your niche, find the best publishers, follow them, use their tags. For instance, I use #punkymoms #momdotme #momazine #buzzfeedparents #huffpostparents & so on to reach publishers who are considered experts to my target audience.

Local tags

It’s important to post tags that are geographical – this opens you up to a LOT of opportunities, from magazine features, award nominations & invites to craft events, to making local maker friends, growing your local audience and securing sales to people who love to shop local.

Use tags relevant to your city, to your state, and your region. Use the nearest large city to you if your area does not have a lot of tags – I live about 20 minutes West of Asheville, but it’s the nearest large city, so that is the tag I use! For example, I use #madeinasheville #madeinnc or #madeinwnc. I also use popular local tags when I do events, like #828isgreat #asheville #AVL #ashevilleNC #wnc #smokymountains #ashevillefolk #ashevillemoms. Pop on Insta, browse the tags and find ones that seem to be trendy. If there isn’t a #madein*yournearestbigcity* tag – make one! Use it on every post – it will catch on!

Audience Capturing

Like I said above, you will want to fill in your posts with tags specifically curated for your audience. This also requires some homework on your part. As a toy maker, I use tags like #igkids #instagramkids #momlife #motherhood #childhoodunplugged #letthembelittle #creativeplay #sensoryplay #learningthroughplay #igbaby #instababy #nurseryinspo #kidsroom #playroom & so on. So you need to identify you target audience & then search through hashtags relevant to them. As you can see from my tags, if jewelry was your medium, you wouldn’t just post #jewelry – you would use tags like #datenight #girlsnightout #wedding #gettinghitched #bride #momofthebride #anniversary #ootd #wwiw – stuff people who will be wearing jewelry to, tags for fashion posts, events people buy jewelry for. Once you identify you target audience, you can find them on social media, browse the hashtags they use, see which ones are applicable to your products, and start integrating them and A/B testing them on posts!

Daily Themes

#meetthemakermonday #makermonday #wipwednesday #throwbackthursday (great for sharing your progress as a maker!) #friyay #flashbackfriday #followfriday #smallbusinesssaturday

Platform/Group Tags

Don’t forget platform centric tags! I sell on Storenvy, so I use #storenvy #storenvyseller & such. For Etsy sellers, there is a MILLION hashtags! Same for Shopify or other selling platforms. Do some digging, find which tags are popular and apply them applicable posts about your shop! Do the same for any communities you are in that have exclusive hashtags for interaction, exposure & feature opportunities, too!

Whew! Grab some tags and get practicing! I am always evolving, switching it up & changing what tags I use – you should too! Try a bunch of these out, and let me know what your results are! Remember, Instagram allows up to 30 hashtags. I recommend putting them in the second comment so as to not look spammy, plus they get buried as people come in commenting, so they are pretty much hidden from sight after 3 comments. Have fun!

 

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Made for kids, by a kid – Handmade Monster Scarves by Gauge!

One of my favorite things about homeschooling has been how Gauge has been able to pursue his passions & come up with new ways to learn on his own – like becoming an entrepreneur.

It all started last year, when he was still in school, and he told me about an idea he had for a monster product he wanted to make – kid size monster scarves with mouths for pockets to keep your hands warm while you wait on the bus, or between throwing snowballs. But with being in school, and then homework, we never had time to really suss it out. Over the summer, when we started homeschooling (since I was pregnant, we started in July to get a headstart for the inevitable break when she arrived and those days when we just wouldn’t feel like doing school work with a new baby in the house) he mentioned again his monster idea. A few weeks later, he sketched up a design and showed it to me, and we brainstormed how to convert it into an actual product.

Then the fun stuff started! His first prototype, he sewed the mouths in backwards. His second, he wasn’t happy with how the teeth were sewn into the mouths, and his third, he didn’t like his eye stitching. All part of the learning process. He got upset when he discovered how hard creating a new product from scratch was – but learned how to channel his frustration into action to resolve the issue at hand.

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By his next round of monster scarves, he had worked out pretty much all the kinks and was whizzing through a scarf or two a day!

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This was a great opportunity for many lessons, besides sewing. He learned about pricing for profit, structuring a sustainable business model around his products since they are seasonal, future planning, budgeting, measuring, graphing sales, targeting a demographic of potential customers, creating a marketing campaign, writing product copy, utilizing keywords to maximize SEO (search engine optimization), projecting ROI (return on investment), taxes and so much more. Skills he would most likely never have learned in public school, but that will aid him in a variety of professions. (plus taxes, why don’t they teach taxes in public schools?!)

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The end result? One proud, accomplished, educated, driven, hardworking, enthusiastic, passionate little person who isn’t afraid to follow his dreams, set goals, and is dedicated to working hard every day to make things happen and learn through life.

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Now, thanks to all his hard work, he is launching his first ever product line into the world at age 11 – kid size monster scarves! I listed them in my shop, and you can check out his work here. Thank you so much to everyone who cheered him on through social media as we posted photos of his progress – you have NO idea how happy you made him, how much you encouraged him, and how proud he is thanks to all of your support!

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Save with a snap!

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I thought long and hard about what sort of campaign I wanted to run this year to grow Lu & Ed. I knew I wanted it to be organic and authentic. I don’t like icky marketing campaigns where I feel like I am pushing pushing pushing products in everyone’s face. I don’t think anyone else likes those marketing campaigns, either.  I didn’t want to use a program to buy followers or pay to shove ads in everyone’s faces on social media. I didn’t want to pay a blogger to say they liked my products. I wanted something real.

I decided to create a campaign to connect with my customers, find out why Lu & Ed fans love their monsters, and have my products and previous customers speak for my brand & organically spread the word about it – a campaign that is perfectly authentic, raw and real. A campaign ran by real parents, aunts & uncles & grandparents  who have actually adopted a Mon-stor, Wall Monster or stuffie, a sensory blanket or library bag or any other product from me, while rewarding them for lending their voices & giving me their honest reviews.

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In an effort to drive authentic growth for my little monster making biz with this customer-led campaign, I’m asking my monster loving friends (you guys!) to help me out. If you have ever ordered from Lu & Ed, I’m asking you to simply post a photo explaining why you love your monster product to your personal Facebook or Instagram account. To reward everyone who takes the time spread the monster love, I’ll be distributing sweet, sweet 30% (the highest discount I EVER offer) off exclusive coupon codes, good for any single product in my shop, to everyone who creates a qualifying post! (details on qualifying posts below)

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To get your exclusive code, simply:

  1. Snap a well lit photo that shows off your monster product in use (extra virtual hugs from me if your kiddos are feeding their Mon-stors toys or playing with their stuffies in the photos!)
  2. Write a caption explaining why you love your monster(s). Posts must start with “We love our monster(s) from luanded.com because…” (In order to qualify for the discount, posts must have my URL luanded.com and not just my brand name, Lu & Ed. This makes it easier for people who aren’t familiar with my monsters to find them! Yay!)
  3. Once your post is up, screen shot it and email me a copy of the post to cody@luanded.com – easy peasy! I would say tag me, but private Facebook or Instagram accounts prevent me from being able to see tags or posts, so this is the most effective way to verify qualifying posts. You can still tag my page or Instagram account in your photo if you like, but in order to qualify for your exclusive 30% off code you must put the intro sentence “We love our monsters from luanded.com because…” AND email me a screen shot.

That’s it! Snap a photo, caption it with “We love our monsters from luanded.com because…”,  email me, receive exclusive coupon code! Super easy, huh?

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I am so stoked about this campaign and cannot wait to see what you guys come up with! ♥

Got questions, thoughts, ideas on how to make this customer-led campaign even better? Leave me a comment or shoot me an email! 🙂

 

 

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Engage – Storenvy’s New Email Marketing Tool to Capture Potential Clients, Address Cart Abandonment & Offer Repeat Buyer Incentives!

You guys! I have some super exciting news to share with you today!!

I’ve had my monster shop on Storenvy.com for almost 7 years. I am a huge advocate for their website because for entrepreneurs both seasoned & just starting out, it is the ideal platform for so many reasons – it’s free to list, free to sell through your custom store, 100% customization, they offer domain hosting & the ability to embed a blog, photo gallery, sizing chart, videos, Instagram feeds – I could go on and on! Storenvy gives you so much control over the appearance and functionality of your shop, and offers so many excellent tools for growth – which is what I’m writing about today!

Storenvy just rolled out a powerful new email service that I have been beta testing for them for a while now, and it makes generating sales and capturing new customers easier than ever! (It will be available to all Storenvy sellers the week of January 23rd.)

Introducing the new Storenvy Engage feature!

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Engage was born from Storenvy’s desire to set shop owners up for success and drive their sellers more traffic. This ingenious direct email feature was designed to help sellers harness the power of email marketing to turn Marketplace traffic & Watchers into customers. Engage is free and shows both Marketplace & Custom Store customer analytics, including purchase history (total amount spent & total number of orders), whether they were captured in the Marketplace or Custom Store, when the last time they visited your store was and if they have abandoned their cart. With Engage, you can use those analytics to send email promotions to individual people or entire segments of potential and previous clients, as well as send cart reminder emails to nudge customers to follow through with a purchase after abandoning their cart. To access Engage, you simply have to have your Marketplace Store open & have active listings in it.

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Here is a quick walk through of the new features, and some tips for maximizing Engage for higher conversion rates.

Firstly, like I mentioned above, your store must be active in the Storenvy Marketplace with active Marketplace listings to access Engage.  You do not need to activate Super Discounts to access the data and send cart abandon emails, but you do have to activate Super Discounts via your Extras tab on your Admin Panel to be able to use the Engage Discount Code features. This costs $5/month & unlocks Engage Discount Codes plus loads of other ways to reward customers! Totally worth the small monthly fee (it’s literally the price of a medium (grande?) white chocolate raspberry mocha at Starbuck’s. Yum!) because the discount code emails bring the cha-ching (in other words, they have a really great conversion rate, especially when used in conjunction with cart abandon emails, which I elaborate on below).

Got Super Discounts set up? Great! Now, let’s explore Engage!

Engage can be sorted into various views – All Customers, Repeat Customers (obviously, anyone who has bought from you more than once), Customers (anyone who has bought from you at least once) & Customer Leads (potential customers). You can search for a customer by name, or click Advanced Formulas to the right of the search box to unlock even more awesomeness.

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How to send discount codes using Engage

To send a discount code to a customer, you select the person you want to send a discount to, then click “Send Now”. This is the screen that pops up.

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From the top column, you will choose from active discount codes to apply to this promotional email. Once you pick which discount to offer, you just click send! I sent myself a test email first to see how it looked, and here’s what I got on my end:

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Looks great, doesn’t it!? It’s formatted for mobile as well, so it looks sleek in a desktop inbox or on mobile. Buyers can click directly from the email to your shop & the code is automatically applied at checkout.

When someone clicks from that email into your store and places an order, a “Success” icon appears by their name in the Engage window, and their orders have an Engage badge in the Orders Window, too – examples below.

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Engage is really easy to use, and now I am going to go through some ways to leverage this service to get more of those “Success” icons to appear for you!

Utilizing Engage to Address Cart Abandonment

Being able to send a gentle nudge to shoppers who abandoned their cart is such an amazing feature – I mean, I’m a mom. Do you know how often I add stuff to my online cart then get whisked away and completely forget about it? A reminder for that awesomesauce I left in my cart would almost definitely convert into a sale – and that’s exactly what this service offers!

Super Discounts isn’t required to use the Abandoned Cart email feature, but your Marketplace store must be active & have have active listings in it. You can’t, however, entice shoppers who abandoned carts to make a purchase with a discount code without activating Super Discounts.*

To view a segment of customers who abandoned carts, use Advanced Formulas, choose whether you want to sort cart abandons by the last day, week, month or between set dates. Apply your filter, and you can view where your cart abandon issues are happening** (custom or marketplace store), whether the shopper has purchased from you before or not, and the date of the abandoned cart.

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To capture these customers, click “Send Now” under the cart column. It brings up this simple message & you just click “Send E-Mail” – easy peasy!

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*Tip: When you search for cart abandons, you will be able to see which customers you sent a cart reminder message to, and whether it was successful or not. Definitely consider taking the second step to send them a coupon code if the cart reminder didn’t entice them to finish their order. I found the code following the cart reminder almost always sealed the deal!  

**I will be publishing a post soon on what causes cart abandonment and how to reduce the number of cart abandons in your online store!

Utilizing Engage to Convert Watchers into Buyers

Wacthers are people who use the Storenvy Watch function to follow your store & receive email updates about your new products because they like what you sell. Basically, an untapped goldmine until now!  Here’s how to set up a segment for Watchers.

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First, you would click Advanced, then click “Watches Shop” and in the Orders Count row below, select “Equal to” and input 0. This will filter results to show only people who watch your shop who have never purchased from you. (If you activate the Automate feature, this makes sending bulk discounts to watchers a snap! Details on Automate are towards the bottom of this post.)

If you are wanting to capture those potential customers, you can send a discount code to people who Watch your Storenvy shop via the marketplace Watch feature – again, these are people who found your products or shop through the powerful Storenvy Marketplace, liked what they saw & clicked the Watch button (which is a great asset in itself, as it immediately signs them up to get emails whenever you list new products, yay!). This new Engage features allows you to contact Watchers directly through the Storenvy platform to offer buyer incentives to get that first sale!

To create a code just for Watchers, go to Promote tab on your Admin panel & click add new promotion. Give it a name that elaborates what it’s for (“Thanks for following my store on Storenvy!” or “Here’s a code to thank you for Watching my shop on Storenvy!”) and put in the rest of the pertinent info – discount type and amount, code, expiration, etc.

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Tip: Offering a code of 20% or more is the best way to capture a new customer – any discounter greater than 20% is most likely to result in a higher conversion rate, whereas codes offering 15% or less have a much slimmer chance of conversions. 

Then just go down the list & send your code out to Watchers – or sign up for Automated discounts and save yourself from carpal tunnel. It’s worth it, trust me.

Utilizing Engage to Reward Repeat Customer

Honestly, being able to offer exclusive rewards to repeat buyers is my very favorite thing about the new Engage feature! To do this, you click “Advanced Formulas” in top right bar, and in the Orders Count select your segment – you can choose Equal to, Greater Than, or Less Than, then you type in the order number amount. Here, I put in Greater Than 5, so every client who has ever ordered from me more than 5 times will appear in this segment.

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Similar to creating an exclusive code for Watchers, while I was beta testing Engage I made a code just for repeat buyers, offering 20% off. I titled it “A New Year’s Discount Just for You!” and sent it out the first week of January to everyone who had ordered from my shop 5 or more times, and had great success with the campaign!

How to Automate Campaigns

In order to automate discount campaigns through Engage, you have to activate Super Discounts then activate this feature in your Extras. (Keep in mind, these features aren’t available to the public until the week of January 23rd, so your Extras page will look slightly different than this until it’s released sitewide).

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It costs $15/month to use the Automate features, but trust me, after manually pushing over 200 Engage discount codes while I was testing this out, it’s well worth the $15 a month! (I may or may not have bribed my son to send half of them for me, so if you have a preteen who is perpetually bored, that is also an option). Cart abandonment automation & discount code automation are two separate features, and each run $15. But! You are able to bundle all features (Domain Hosting, Super Discounts, Automated Discounts and  Automated Cart Abandonment Messages) for $30 – a total of 25% off savings. If you have a large customer base & lots of Watchers, this is a great investment! If you have a slightly smaller customer base, it’s not too terribly difficult to push the campaigns manually, albeit time consuming.

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When Automate, you create a discount code, then set it in the lower right hand corner of the discounts page, as shown above. Then just click the Automate/Bulk Send button at the top of the Cart or Discount Code column (shown below), and you can bulk send a campaign to everyone in the segment you currently have selected. This is a stellar way to address all recent cart abandons, reward anyone who ordered from you during a certain time frame, remind people who haven’t ordered from you in a while about your shop or to quickly introduce your brand to all of your Watchers at once. You can also use the Automate feature to send a follow up discount once a month as a gentle reminder to people who haven’t used their coupon yet.

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What kind of epic sorcery is this, you ask? The kind that makes getting your sale in front of your entire audience a million times easier.

Pretty rad, huh?

Before we close out, it’s important to note that all transactions that occur through promotions sent via the Engage function are subject to a nominal 10% commission to Storenvy (because these are sales you would not receive without using Storenvy’s functionalities to drive them). It’s a one time fee for orders placed by customers captured using Engage, so if your client typically shops from your custom store or discovered you there, you will NOT pay 10% commission on future sales from them. Make sense?

What do you think about the new Engage feature? Will you be trying it out?

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5 Tips for getting more exposure in the Storenvy Marketplace (or possibly getting featured on their social media accounts!)

A lot of people struggle with leveraging the Storenvy Marketplace. While the dream is being able to just throw some listings up, walk away and make sales, unfortunately, that’s not how selling online works. You have to put in a lot of effort, do a lot of research, network and make connections, and become established as a Marketplace seller to start to really see the benefits of being a part of the Storenvy Marketplace – or any online e-commerce marketplace venue!

But! There are a few things you can do to get more exposure as a Storenvy Marketplace seller, and possibly even get featured on their social media channels! They have over 67,000 Facebook fans, 23,000 Twitter followers & almost 10,000 Instagram followers, so anything you can do to increase the possibility of getting your products selected as an Editor’s Pick or featured by Storenvy should be a priority!

Have amazing, well lit, clutter free product photos.

Have you SEEN their Insta feed?

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Storenvy rocks a highly curated, drool worthy Instagram feed featuring unique items with bright, well lit product photos. There’s no clutter, distracting backgrounds, dark shadows obscuring any details of the products. All of the images singularly focus on the product, they all have excellent lighting and composition and they are all very unique products – however if you visit the shops they are from, you’ll notice the branding from one photo carries over to all the images, providing a very consistent, professional look in their stores. In order to possibly one day see your items hit this line up – you have to deliver photos of ALL of your products that are equal to the quality of images found in their Insta feed. If your product photos don’t meet the aesthetic Storenvy is trying to create, they won’t get featured. Besides good images increasing the likelihood of being featured on their social media channels, they also increase your odds of becoming an Editor’s Pick (meaning your product shows up in every single Storenvy users feed, plus it’s been proven again and again the better your photos, the more likely people are to purchase your products.

Have an active marketplace store

Storenvy loves all of their sellers, but won’t feature shops that don’t have active Marketplace stores on their social media pages, plus you can’t become an Editor’s Pick if you aren’t in the Marketplace – so make sure all of your products are listed for sale in the Storenvy Marketplace! But active doesn’t just mean having listings up, either. The more traffic, Watchers, Envies & sales your Marketplace store is generating, the more likely you are to be featured. So be sure to join the Storenvy Community Group & The Storenvy Collector’s Group I run on Facebook – both will get you active and involved in the Marketplace & increase your odds of getting featured! Also be sure to let people know about your Marketplace side store – pin items from it from time to time, blog about it, let people know they can Envy an item to save it for later if they aren’t ready to purchase. Obviously our goals is to promote our custom Storenvy websites, where sales are free, but the more you work to generate traffic to your Marketplace store the higher your products will appear in search results, which results in more organic traffic as well!

Tag #storenvy & @storenvy in all your posts

Make sure to use the #storenvy hashtag and tag @Storenvy in all your Insta and Facebook posts. This gives them an easy way to find your posts & discover your goods! Plus it groups your posts with other #storenvy posts, so people browsing for Storenvy shops to buy from can find you!

Make sure your Storenvy URL is in your bio or linked on your fan page

Obviously, if Storenvy is going to feature goods from a seller, they want link backs to benefit them. So make sure your Insta bio links to your Storenvy shop, not your Etsy or blog URL, and the same goes for Facebook. As an aside, NOT linking to their Storenvy shop is the main reason a lot of people AREN’T making sales on Storenvy. If you want people to find you on Storenvy, you gotta make sure that you are directing them there. Having the links on your social pages direct to Storenvy will also increase inbound traffic, which boosts your listings in search results. Yay!

Encourage people to shop the Storenvy marketplace

Do you know why Etsy is so successful? Because everyone just says “I got it on Etsy” or “have you tried looking for it on Etsy?” So, it stands to reason, the more people talk about Storenvy, the more sales sellers will generate through the Marketplace.

But also replying to posts on Instagram or Facebook & tagging @Storenvy will show them you’re an avid supporter, which is a lot more likely to put you on their radar than anything else. See a post where someone is talking about selling online? Suggest @Storenvy. Tell them why you love it. When someone asks where to shop for something? Suggest @Storenvy. Put up a post about why you love Storenvy & why people should sell/shop there. Wear your support for the platform on your sleeve and encourage others to as well! It will help the Marketplace thrive, increase organic traffic for all shops, plus let Storenvy know “Hey, guys, I love you. You are doing a great thing here, and I’m happy to be a part of it.” Active community members are more likely to get noticed than silent sellers – so be active and an advocate!

These are just a few of the tips I have for increasing your presence on Storenvy & also increasing your odds of getting featured on their social media channels – I hope you find these tips helpful!

Do you have a specific question about selling on Storenvy? Feel free to leave a comment & I’ll do my best to get a post up with an answer. ♥

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3 things your social media campaign should be doing for your followers

It’s crazy to think I’m in my 7th year as a maker! I’ve devoted a lot of those 7 years to market analysis, social media experimentation & researching different methods of campaign building. While I can tell you what works for the accounts I manage (did you know I offer social media consulting/management? Sure do! Feel free to email me at cody@luanded.com for more info!), I’m also a huge consumer, and work to connect makers with consumers. Given my experience in the maker movement, I always try to wrap up my knowledge into some info packed blog posts to help other maker mamas get their footing & give them things to experiment with on their own journeys.

When you are running a successful social media campaign, it should be capable of doing these three things almost effortlessly, all of which result in higher sales conversions and consistent audience growth in my experience, as well as more opportunities for exposure, both locally and globally. Implementing some of the simple posting tricks below into your campaign is a definite way to increase interactions & pave your path to becoming established as a maker, which looks a little different for everyone.

So grab your favorite drink, curl up & evaluate your social media campaign – can it do all three of these things?

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Painting a clear picture of what exactly it is that you do

This is the one I deem the most important, and while it seems like a no brainer, there has been a huge shift in how makers present their products, thanks to the brand rep movement. It makes it harder to distinguish artisans from wholesalers. So when I say your social media account needs to paint a clear picture of exactly  what it is that you do, I don’t mean “I make monsters, so I should have a picture of monsters on my account and say I make monsters.” I mean, you should be showing very clearly how involved you are in the processes of your business. From sourcing materials to product creation to packing orders. This can be done many ways, from regularly posting WIP (works in progress) Insta posts to a blog post showing the steps of your process for products from time to time. It’s important to integrate those behind the scenes photos; while having a stylized feed of modeled product shots is great, it can alienate you from those grass roots connections that could lead to many, many sales & opportunities – from features in blogs, magazines, and other publications to vending and wholesale opportunities – even opportunities like being nominated as Best Indie Crafter of your region.

For a quick example: Back when I ran the Daft Crafts blog, I did hundreds of product & maker features- but if the social media accounts were just stylized images, I was uncertain if the products were actually handmade. So those makers were never featured, because I didn’t have the time to individually contact every person with a product that caught my eye to verify they were made from raw materials and not purchased wholesale & were just being resold (which is another concern with highly styled feeds, but that’s a post for another day), and so some makers missed out on the opportunity of being featured on my blog with over 10K page views a month. There are literally thousands of blogs like Daft Crafts out there – and odds are, if their editors can’t distinguish if your products are handmade very quickly upon glancing at your site or social media campaign, they won’t be selecting your wares for features any time soon. Transparency is crucial to success in the maker movement.

So post those WIP photos! Show off your work space! Snap a shot of you out in the wild, sourcing materials!  Get someone to take pictures of you working that screen press or sewing machine! Hire a professional for a shoot if you want the images just right – but you need at least one behind the scenes image a week to be cropping up in your feeds to show consumers & publicists alike that your products are indeed made from hands and heart.

Not only do publishers love it, but consumers do, too! As a consumer, I personally don’t purchase from a shop if I can’t tell if their products are actually handmade and not drop shipped or purchased wholesale, and have had several discussions about this barrier between consumers & makers. Transparency completely eliminates this concern for consumers and handmade advocates.

From the maker standpoint, it’s very important for me to share my business processes. For every behind the scenes photo I post, I gain numerous new followers that day as well as see an influx in the likes and comments on photos both before and after the work in progress photo, as well as an increase in sales. I think it’s because it intrigues the audience – a lovely shot of something being made! What IS THAT?! So they click over to learn more. And isn’t the goal of social media that, to effortlessly create content that intrigues people about it to become a follower, then potentially a buyer, without having to give away product or spend time trying to make a sale? Showing the process of creation drives a genuine connection between you & your products, streamlining audience growth & widening your sales funnel.

I do want to address that I know it’s hard to let go of the Instagram mentality – that everything has to look the exact same, all your images should be similar – but really, you can build your branding into the process shots. It’s all about styling images, using key elements in your photos & having consistent lighting in your images. Baby Jives does an incredible job of maintaining her branding and stylized images even in WIP shots, as does Honey & The Hive, who also does a great job of sharing her family life and interests without straying from her brand, making her feel very authentic and personable.

Igniting conversations

I’m not saying every post should be some eloquently crafted conversation starter – but at least one a week should be.

With both Facebook & Instagram’s algorithms, posts with more authentic comments & likes (i.e., you aren’t link dropping or using comment pod groups)  pushes your posts and account higher in the algorithm and gives you better visibility. Both services have ways to detect inauthentic comments – ones that come from a link, for instance, or if 50 people are all commenting on each other’s accounts, it’s apparent to the algorithm these are not authentic comments. The algorithms are set to measure comments from followers or people who find you through hashtags, and tracks how many people who scroll past your photo/posts in such ways actually stop to interact with it. Those authentic likes and comments are what you want.

So at least once a week, create something great to talk about. It doesn’t have to be deep, or meaningful, every time – but it does have to be something worth talking about, or people won’t. Simple as that. I have a post here with ten Facebook statuses to get people talking – use it for a jumping off point and go from there!

Fostering community

And once you get people excited about your social media campaign & get them talking, keep them talking. Reply to their comments, ask questions, tag people who can relate to their reply – make them feel valued, like their words matter. Because they do – they spent valuable seconds of their life, time they can’t get back, investing in your business. They matter. So show appreciation!

Audience members who feel valued & appreciated are more likely to purchase & be a repeat buyer. Even if it’s as simple as saying “Thank you! How was your weekend?” when they say your latest photo is awesome on Instagram. Invest in your audience. Make them feel connected. They will only leave so many comments without reply or acknowledgement before they click that unlike/unfollow button.

Basically…

You want your social media campaign to feel like a place where people gather excitedly, happily, like an open studio night. Your social media campaign should be able to show people who you are, what you do, start conversations with them and keep those conversations going. Makers need to be as transparent as possible about their processes, to open themselves up to even more opportunities – maybe that’s their city’s indie craft niche, for instance, which can lead to newspaper or television features which leads to dozens of other opportunities, or maybe an invite to an exclusive maker’s group that is teeming with knowledge and support channels. There are so many benefits to sharing your processes with the world!

Embrace the maker movement & wear it proudly! Show the world the person, processes and personality behind the products, and you’ll feel a shift in how your audience responds to your content.

How important do you think these three things are to social media campaigns?

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June’s #onceamonthproject

Hey guys! I’m sure some of you remember my post at the beginning of the month about my Once a Month Project, designed just to raise awareness & encourage growth in the Storenvy Marketplace? It was a basic idea – encourage others to shop small and support Storenvy sellers via the Marketplace, and then post their purchases on social media or their blogs, which encourages even more traffic to & more purchases through the marketplace which in turn creates a thriving marketplace for Storenvy sellers! I am so excited about how well it’s taken off and all of the support this project has gotten so far!

This month, money was tight but I could not resist buying these cute new washi tapes from V’s Sweet Ideas. I use washi tape to decorate the front of my packages and these three match my brand colors so I had to scoop them up! This seller was awesome to buy from – the tapes were at my door in just a couple of days, and her packaging was so cute, too – the hand written thank you note was a sweet touch. ♥

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There is a TON of options for washi tape on Storenvy – if you are as obsessed as I am, definitely pop over and browse the selection! There’s so much to pick from!

Here is posts from around the web supporting the #onceamonthproject – so stoked to see so many individuals getting involved in the shopping small movement!

Here’s a blog post from Carmen about her purchase – she snagged a monster tote from my marketplace shop! Heck yeah, thanks Carmen!

Cheryl also sent me a blog post she wrote about her purchase from Decal Drama – love what she got from them (and if you like Star Wars, you will too!

Here are some of the social media posts that went up this month, too!

Did you make a purchase on Storenvy this month? If so, how would rate your experience/purchase?